Brand visibility is the first step for any conversion business. But, the journey from brand visibility to conversion is a challenging task. Organizations tend to fail to encourage their visitors to take action when visiting their site. Your great deal of efforts become meaningless if your users aren’t buying or signing up for your email list or reach out through your contact form.
Thus, if you are still worried about how to increase the conversion rate of your visits, you should follow these simple ways.
10 Ways to Increase Website Conversion Rate
Make the Content of Page Flowing
The content of the text on your website should be easily readable and flows to make continuous engagement. Above that, the headline or the title of the content must summarize the entire blog or article. Your user must be able to judge the content from the main headings.
Users tend to have a low span of interest and want to read less. So using informative titles, bullet points, and plenty of relatable images to help gain more traction. You can also shorten the paragraphs for the user. This will help encourage continuous reading and less bounce rate.
Make Website Responsive to Mobile
Google recently announced about penalizing those websites which aren’t mobile-responsive. Thus this announcement has forced websites to be mobile-friendly. The reason behind encouraging websites to become responsive to mobile devices is the increasing rate of phone users.
In 2017, it was surveyed that 252.7 million people use the internet on their phones, the rate increased to 262.4 million in 2018, and in 2019 it was 269.6 million. Thus you can evaluate the number of audiences you can cover through these handheld devices. So if you haven’t made your website mobile-friendly, now is the time.
Optimize You Every Page
Optimizing every page means using the right keywords. The terms that user types on the search engine and help them connect to your page. So when a user searches for a specific keyword on Google, they must land to your page instead of the competitor’s page.
In order to search engine refer our website for a particular search term, your page must be optimized.
When the user lands to your site, you must ensure they do not abandon it within seconds. Your content must be able to deliver the answers to the question the user has been looking for. Focusing on the user intent and satisfying him will enhance your conversion rate, instead of bounce rates.
Ingrain CTA to Every Page
One of the aspects for any website to rank on search engines is CTA. Hubspot surveyed that personalized CTAs can convert 202% better where 330,000 CTAs were analyzed.
Another proof that shows CTAs are a real deal-breaker – Facebook pages with call to actions saw the click-through rate by 285%. Similarly, Emails with a call to action messages were able to increases clicks by 371% and enhance sales by 1617%.
These data prove that when you guide your visitor to perform a task, they are likely to perform, instead of figuring out themselves, and you know this guidance can also drastically improve website conversion.
Instead of Links Add Buttons
The best form of CTA is through buttons. Buttons can boost clicks by 45%. Moreover, you can add animation to the buttons in order to make it appealing. You can give a 3D effect to pop out on-page. You can add extra features such as changing color or font when clicked. Lastly, your message delivery must be clear and neat on the button. The clarity will guide users to take actions that help in conversion.
Readable CTAs for Users
We have been talking about how efficient a Call to Action can be. Every content written on the site must come to a valuable end, and it comes through CTA.
To help the customer take the necessary steps, you must keep everything on your website clear. Another aspect to keep in mind for increasing the conversion rate is by reducing the number of choices. You should be clear and straightforward to avoid possible confusion in the customer to make decisions.
Testing is necessary to ensure everything is working as planned. The color of the website is appealing, the videos are placed well and are functional, the images added are relevant to the brand and can build an emotional connection with the user, every page design is consistent, and the font is readable. All these aspects are also vital for a great user experience. And a great user experience encourages conversions.
Include Testimonials and Reviews
In order to build trust, brands add testimonials. The reviews and testimonials are the experiences of the customers, which brands use to enhance recommendations. A survey found that 91% of consumers between ages 18-34 trust reviews as much as recommendations. Another study reveals, 93% of participants said, reading reviews have influenced their purchasing decisions. Testimonials and reviews are great influencers that can enhance conversion rates too.
Encourage a Polite Gesture
Polite gestures are another form of ingraining CTA. When you recieve a success in converting a user into a loyal customer, offer a warm and gentle gesture, such as “Thank You”.
Other than that, you can encourage your users to buy your other products and services at a substantial discount. This practice can either push the user for further purchases or recommendations. Either way, it’s a win-win situation.
Run PPC Ads for Better Visibility
Ads and PPC is a way to make your brand visible to maximum. Social media plays a vital role in running PPC ads. Thus, it is equally essential you create a landing page that is consistent with ad copy for the users to visit. You must also educate the user as to what would happen when they click through your site.
In the Nutshell –
Leveraging the power Conversion Rate Optimization Services can help you imply all the aspects aforementioned to your website for conversions. You can either hire a dedicated SEO expert to analyze and monitor your website and optimize it for generating more traffic.