Last year’s pandemic has been a dawn of realisation for businesses. Brands, both big and small, have recognised the significance of staying online. And in an urge to go ahead in the competition of winning the hearts of ‘king’ or customers, they are leaving no stones unturned. Webshop design is one of their most leveraged tactics to draw users and engage them. So, naturally, they are looking out for some expert tips to hone them. Keeping in mind the anticipations of such business owners, the article today has brought forward some guidelines. Interested ones may scroll down to explore them.
1. Spice up the buying experience
Why do you think your customers shop online? Because it’s convenient to order products without leaving high-priority tasks. But if the UX design confuses them, then the very purpose shall stay unresolved. Therefore, a word of advice for businesses is to smoothen the buying experience. Plan your design accordingly by maintaining the flow of the webshop. If it demands making the search and navigation functions convenient, then be so. Get in touch with a webshop solution provider in Denmark to achieve your goals.
2. Design your webshop to draw the interests of a larger audience
Not all site visitors are tech-savvy. So, one must design the site, keeping all in mind. An over-dramatic one might confuse many. Therefore, it’s important to tailor something easy to browse and digest. Elements like white space, pure colours with a maximum of three and readable fonts ensure the same.
3. Aim for responsive webshops
It takes 3 seconds to win or lose customers! If you wish to make the most of that time, switch to a highly optimised webshop that loads well on mobile devices as much as on desktops. A site that fails to stand up to this standard, often lack elements and function on loading it from smartphones. As a result, it ruins the very mood of site visitors.
4. Give social proof to win your customers’ trusts
Always remember, no matter how much honest you try to portray yourself, no customer will believe you. So, convince them using social proofs. Draw their attention to awards received by your company, customer reviews collected to date, news updates about your business and mentions in the press.
5. Lure customers into buying by including high-quality photos and videos
Unlike conventional shopping, online shopping does not arrive with the perks of touching and feeling the product. So, the only way to appeal to customers is through 360-degree views, high-resolution pictures, 3D models and videos. Such elements hook them.
6. Sustain the visual hierarchy
One must maintain the visual hierarchy in the webshop to navigate users through the site. By this, we are hinting at the sequence of elements. Start from the search bar, move to the logo, then contacts, further to the navigation menu, slider, main content and finally, to the footer.
7. Add brand personality for originality
We, humans, have a certain affinity towards beauty and personality. Agree? Sometimes, we even overlook texts on witnessing that one design on site. So, try to take advantage of that weakness in your clients. Let the design speak more about the product with colours evoking their feelings, imagery relating to the brand and setting the overall tone. Seek help from a webshop solution provider to achieve them.
8. Increase the ways to connect
Unlike a physical outlet, you don’t have a customer support team to guide you along in webshops. But there are other elements like live chat, FAQ page and social media pages linked to the webshops to help site visitors make the right purchase. Not only does it convince customers to press the “order” button, but also wins their trust.
9. Have a unique grid layout
While it’s completely justifiable to settle down with a conventional grid, a webshop design specialist thinks otherwise. Rigid rows and columns with the standard dimensions undoubtedly leave an organised look. But, don’t you think it’s better to experiment with a unique grid layout? Believe it or not, but this step lends an edgy look. Regardless of the decision, always ensure an uncluttered site design with minimum products occupying the space.
10. Include FAQ as it comes handy
Sometimes, the answers to common issues are available at the FAQ section, saving visitors from contacting customer support. So, ensure its presence in parts where your visitors can easily trace it.
Hope the article has addressed the most common questions in your mind regarding site design. If there’s still something you would like to know, you may contact Pincreate in Copenhagen, Denmark to clear your doubts.