Medical SEO services can ensure a good social media marketing plan that will improve your online visibility and attract the right audience.
Social media channels like Facebook, Instagram, YouTube etc have become the most influential platforms where a large number of people connect with each other. With a huge number of people using social media channels, around 59 percent of the global population (Statista), healthcare marketers are making use of these digital forums to reach out to potential patients and drive them to their healthcare business. Having a strong online presence on popular social media channels allows healthcare businesses to interact with the targeted audience and connect with them on a personal level. It provides more exposure and better understanding of your audience and helps showcase your healthcare products and services. This is called social media marketing and having a proper social media marketing strategy is an essential element of Medical SEO.
11 Best Practices for Social Media Marketing
With social media, patients are better informed, they find it easier to connect with the healthcare providers directly and exchange personal health information and concerns. This helps build a rapport between healthcare providers and patients.
Study your audience: Every social media platform has a different customer base. This is because the demographics and interests of people on Twitter and Facebook are different from that on LinkedIn. So, plan different campaigns for different social media platforms. Listen to your audience, understand what they want and plan your social media campaigns accordingly.
Educate and engage your patients: Today, everyone is conscious about their health and fitness and social media is the right platform to educate your target audience about health and other related information. Post content like preventive measures, exercise tips, effects of any disease, etc. Do not post self-promotional content, instead focus on your potential patients. For example, at present, the whole world is fighting COVID-19. So, you can post content about common symptoms of COVID-19 or new studies and updates about the infection.
Use social listening: Use social listening to track social media conversation. It helps to understand how people feel about your healthcare organizations and it also helps to make good use of social media in healthcare to have a better sense of how the public is responding to emergency health issues. Listen to the social media conversation and look for relevant keyword and phrases, your organization’s name, your competitors’ name, your slogan, and your branded hashtags.
Have a voice for your organization: Social media can be used to create a voice for your healthcare organization. It allows to humanize your brand by showing the faces behind the organization. Healthcare professionals can use social media as a medium to interact and engage with potential patients and also respond to all reviews and queries.
Publish inspirational and educational content: Today, many people self- diagnose their disease by gathering information in Google. Although it is not advisable, it is always good to provide valuable content that educates the people. Post contents like health tips, did you know articles, posts busting healthcare myths etc to educate your patients. You can also post inspirational stories of your patients, and thus promote your own marketing videos and show how you have helped your patients.
Create awareness: Social media is the ideal tool for healthcare organizations to raise public awareness regarding any new emerging health concerns. Creating awareness reminds followers about the common health practices or addressing common health concerns. With social media, people can be quickly informed about any new change in the healthcare field or any new health concern by sharing social posts. For example, in the wake of COVID-19, Twitter and Facebook have become the ground for real-time news and discussions about the pandemic. It also helps to combat misinformation that can lead to serious issues with false narratives in healthcare. So, social media can be used to guide the public.
Post infographics for improved engagement: Posting infographics is a must do for healthcare social media marketing. Infographics are popular, highly-shared type of content on social media that quickly educate the patients with just a glance.
Use health-related hashtags: Hashtags are very popular in social media. Healthcare organizations have many opportunities to use hashtags to drive more patients. They can use their own organizational hashtags or healthcare-specific hashtags to promote content and make it easier for followers to share the content.
Make use of every opportunity to engage: Posting continuously on social media is not enough. Take the time to build connections with your potential patients by responding to their comments, answering their concerns and queries. You can also ask them open-ended questions or post polls to know what content they would like to see and engage with them even more.
Promote your healthcare brand in everything you do: All healthcare organizations and brands post content on social media and share a similar value. But if your organization has any USP (Unique Selling Proposition), then you can convey it to your followers via social media. This helps you to highlight your healthcare brand in different ways.
Post about staff accomplishments: Building a good relationship with the targeted audience is essential in healthcare social media marketing. Healthcare organizations should remember that patients entrust providers with their health and safety. Make posts that showcase your staff’s accomplishments. This will build trust among the patients about your healthcare brand.
Best Social media Channels for Social Media Marketing
Facebook: Facebook is the most popular and the largest social media platform where the latest medical news can be shared. You can even update about your medical practice and events. Healthcare businesses can use this platform to inform people about anything new like new service. You can also remind patients about the latest healthcare news. It is a valuable platform for reference point for patients and potential patients to know what is going in your medical practice or hospital.
LinkedIn: LinkedIn is a platform mainly for professionals. For healthcare it can be a great resource because it offers several in-depth discussions and analyses. This helps to establish your medical practice or healthcare company as an authority in the medical field. Answering questions related to healthcare on a regular basis helps to build credibility and bring more respect to your medical practice.
Instagram: Instagram is also a popular social media channel, especially for teens and young adults. It allows you to post content and small videos about healthcare to drive more engaged traffic. You can post informative content to keep your followers updated, share patient success stories and highlight achievements of your medical staff, promote events, contributions and fundraising, answer frequently asked questions, share news about events and educate your potential patients.
Twitter: Twitter is the place for healthcare businesses to post the latest news. If there is any breakthrough in a specific type of healthcare or any health issue, people can be informed about the latest information on Twitter.
YouTube: This is a Google owned video sharing platform where billions of people watch videos on a daily basis. Hospitals can set up their own channels and share relevant videos, educational videos to potential patients. It allows healthcare businesses and medical practices to post videos explaining important information. It is much easier for potential patients to watch the video instead of reading several pages of information.
With social media marketing, healthcare businesses have tons of opportunities to make a positive impact on their followers. Social media has transformed the way healthcare businesses relate to their patients. It is a platform for providers to connect effectively with their followers and target audience. A strong social media marketing plan with the help of Medical SEO services is vital for your healthcare business to improve online visibility, attract the right audience, and improve leads and conversions.