Writing content is not a child’s play.
And, if you think anyone can write content, you’re probably travelling on the wrong roads of business. Yes, I wrote business.
If you are writing content, you are promoting something and that something is someone’s or your business.
So, to turn it the right way, promoting someone’s business is not a child’s play, you need a strategic business plan that includes a well-planned content strategy if you wish to promote it digitally.
What would be on the website, the blog page, social media, promotional posts and your visiting card. Each and every word matters.
Content writing has been around for quite a long time but there are many who still getting it all wrong. We still use to say that content is the King in every niche and industry. Well, that’s true to an extent.
If you call content the King, you must know, every King bows down to his Queen and that’s where we call Google in.
Google has been changing its trends now and then and that’s making content marketing quite a challenge with every industry coming in.
Why to talk about the Myths?
Google stuff us with new information every single day. Why? Because competitors wants to win.
But, whom do we believe? Competitors or Google? Competitors in a way are bowing to Google.
A lot of information, lot of competitors and you in the middle. It is obvious to get confusion. This is why people start believing in something they shouldn’t. There comes the role of such articles that gives you the right guidance of what actually you should avoid.
Let’s read below the 13 myths that content writers believe but shouldn’t.
MYTH 1: Writing is a child’s play!
Anyone can write great content but not everyone can write the content that promotes your business. It is important to match the content with the right combination of words that in turn promote you.
Feels great when you stuff your article with heavy and fancy words to beautify but unfortunately you are just making your piece beautiful and not engaging. You did not realize you missed the most important aspect of content writing.
Even the content that looks simple is filled with pre-planned strategies. From the title to the conclusion, everything is planned in a well-performed article.
So, here to prove it wrong, writing content is not a child’s play. Take a quick look at what readers notice while you are just focusing on writing. They are interested if your piece…
focus on professional writing
focus on SEO writing
has techniques to minimize cost
talks about strategies to increase productivity
Any piece starts from an idea and that has to be unique and creative in its approach. If it’s not, it won’t be worth reading.
MYTH 2: Writers should know all about marketing!
It’s a bonus if you are a writer and you know about marketing but it’s not a necessity.
Marketing includes various aspects where content writing is just a part of marketing. There are many writers with a medical degree and some are from law but choose to write. They are taught to write about medical streams and others. Their passion becomes a reason for them to walk on the roads of writing.
Content writing in US is selling out widely and the reason is to promote the brand, connect with the customers, engage the readers or maybe just to educate them.
Writing content means we are building a harmonious relationship with our clients where on the other hand marketing involves various effective techniques to promote the business.
In a nutshell, if quality content helps keep the client, marketing helps reach the client. So, a marketing person cannot write and a writer cannot necessarily be a marketer.
MYTH 3: Content writing is simply exaggerating already written blogs!
If you are a writer, reading this right now and copy pasting from one blog to another, you are simply saying a big no-no to your professional life.
With so many spinning tools available online, it gives the writers a sort of bait to lessen their efforts. But unfortunately it’s not a way out.
To voice the myth, content writing is on the farthest roads from spinning. It is being done with good research online and referring to different pieces available online to avoid any sort of plagiarism.
MYTH 4: Search engines would reward you writing for them!
If you are writing for search engines it might give you results after one long year but you will surely get you some sweet fruits if you have worked hard.
And we all know sweet fruits don’t stay for long but a strong relationship does.
If you are running a blog page on your website, you are helping others creating conversions and building a strong harmonious bond with your readers.
We all want that our content pieces look healthy and are full of keywords. But readers are giving more importance to readability than keywords-stuffed content.
So, you decide if search engines are rewarding you or your readers.
MYTH 5: Long blogs are boring!
Ah! Is It?
Long blogs are not boring but informative. But if you are looking for a food blog and reading a cloud computing blog, it will definitely be boring.
It is true that none of us likes to read a long 2000W blog going through each and every line of it. But if there are some quick pointers to skim through, readers would love long write-ups because they are delivering information in short.
If you are looking for a specific topic and Google gives you a detailed blog, it is definitely a great hit for you.
MYTH 6: Keywords are important than anything!
It is true that keywords in any blog decide the ranking of your business on search engines. While in the other run, when we start focusing on the keywords and ranking we miss out the task we were supposed to do i.e., capture a reader’s attention.
Writers who are proficient in their work know the art and they stuff the keywords in a way that looks so natural to the readers that they forget to notice and focus on the article.
MYTH 7: Quality is the key to perfect sales!
It’s true that quality matters in every content piece. But copywriting means something that exactly hits the mind and they say, “Yes, I want this”.
Your website can have a lot of information and quality content but it might not have the CTA (Call to Action) that is a must in every website. If you don’t have a CTA, ask yourself if you are leading in the market or not.
You have the answer!
MYTH 8: Content marketing is not for all!
There is no business that cannot survive if given right strategic content planning.
Any business whether it is online or not can be strengthened through a well-planned content strategy. All what matters is the content and graphics in some platforms. If you are doing it well, any and every business can do well.
MYTH 9: Quantity is important than quality!
One of the most common myths while writing content is that long write-ups would benefit you. More the content better it is. Well, it is but if you are writing long write-ups without knowing your motive, focus and aim you are simply putting down words that are going straight to the bin.
Quantity is important but quality should also not be compromised.
If you still carry this myth roundabout in your mind, pull up your socks and re-work on your previous content pieces where you focused on quantity and not quality.
MYTH 10: It’s easy to find an amazing writer!
This is the biggest of all.
There are some writers who have to charge less with some or the reasons and this gives all a notion that it is easy to find amazing writers in cheap rates.
Many content writers in USA charge nominal rates for writing a piece of content. For example, if a writer charges $250 for 1000 words article, it is a beginner’s price and then it goes up to $500 and $1000.
It is not a child’s play to find professional content writers in USA due to competitive market.
If you are giving a good pay, you will definitely get its worth. If you want to decide the prices then you must decide the quality first.
MYTH 11: Text is enough!
If your content is simply a piece of text written in two or three paragraphs, it’s neither entertaining the readers nor engaging them.
If your article has some major points and has good margin after every two-three lines, it looks pleasing and readable. It gives every reader a reason to read or they can just skim through the important points.
If you can add a featured image and some other related images in between the blog, it would look more appealing.
MYTH 12: SEO is important than reader’s experience!
It is undeniably a fact that SEO is important but it should also look over what reader’s love. If readers aren’t enjoying your content, your efforts on SEO might not give you the job.
If the user lands on your website with just some local services mentioned with no attractive calls and appealing content, you’re probably loosing the customers.
Spending dollars on SEO doesn’t mean that you have to sit back and relax unless your content team is working.
Quality content is the key to every successful business in the digital market today.
MYTH 13: Write what you feel!
If your feeling is planned you will yield results if not you’re probably doing nothing.
Every content piece should be planned well before it is written. For example, before you write, know some below points:
what are you writing
why are writing
what is that you want to achieve through your content
your target readers
how would you promote
responding to the readers who have questions or comments
All these are the major notes before you write a content piece.
It is hard to track US audience and for this, professional content writers are a must.
If you are reading this conclusion, you must have gone through all the points mentioned above. Now you know and understand the myths that are believed about content marketing.
With a lot of information above it gives us a view that how important it is to wipe out these myths in order the master content marketing.
Even if you don’t plan to master the art, you can lead your team and grow your business with a well-refined content strategy keeping all these points in your mind.
Till then, keep creating great content and you can always rely on SEO Content Studio for writing such amazing blogs for you.