Food blogging is not the destination, it’s simply a journey.
There are thousands of food blogs written and read every day, which is why standing out becomes very important for any food and beverage content writer. The practice to hire dedicated website content writers is gaining momentum in the food and beverage industry, so that the blog section on their websites could be accentuated with a professional flair and latest trends.
Here are the top five content writing ideas on food that can help you capture the attention of readers instantly:
Do Not Dillydally
When you are writing a recipe blog, it’s always a great way to start with understanding the recipe’s selling points, and writing about it in a way that can tempt the readers into trying it as soon as possible. Having a clear idea about both of these aspects would help you to write in a clear, concise and to-the-point fashion, which is very important to keep the readers hooked. You need to remember that most of the readers are accessing your blog online, and they are always running behind on time. if your blog posts are excessively lengthy and not crisp, there is a big chance that they would leave it halfway and move on to read something else.
Add Your Signature Touch
It’s vital to keep the content concise, but if you just stick to the recipe, your blog post might lose points on readability and attractiveness. One of the most tried-and-tested content writing ideas on food is to just be yourself and write with a distinct personal touch. If your blog post seems enjoyable and relatable like a friendly conversation, not only would it make the readers feel empowered and comfortable, but would also help you connect with them in a jiffy.
Solve A Problem
This is a personal favourite trick of numerous food and beverage content writers. Try to address the common kitchen problems to create an engaging blog post for your readers. If you have a trick that can enhance the flavour of a dish, or reduce a recipe’s cooking time, or help cook with reduced ingredients or efforts, or even makes a meal healthier with a slight change, you’ve all the ingredients for a superb blog post.
Keep Your Ideas Fresh
Writing anything without inspiration is sure to deliver an unsatisfactory end-result. Therefore, it’s important to keep seeking inspiration for every food and beverage content writer. Rather than creating something low quality, it’s better to take a break till you feel inspired again. For some writers, a slight change of scenery or pursuing an interesting activity does the trick. However, others might get inspiration from exploring cooking magazines, books or shows. Only when a fresh idea catches your attention, research on it and write an enticing blog post. Giving an alluring twist to recreate a recipe that you have already written about is also a nice idea. While at it, do not forget to explain the benefits of this recipe transformation to your readers.
Keep True to the Recipe Format
When you talk about food blogging, recipes are the most important topics that you would usually be writing on. We have already discussed about the importance of unique content in food blogging but for recipes, sticking to the professional format is a safe bet. A few expert tips in this regard are:
Mentioning ingredients in the order they are supposed to be used.
Specifying the closest-to-perfect size/amount of ingredients.
In case of fractional measurements, break them up by using ‘and’. Reading ‘1 and ½ cups’ is easier to understand than ‘1 ½ cups’.
Do not forget to include the serving size.
Including instructions to store/freeze the leftover recipe is helpful.
The internet is already overloaded with beautiful food blogs. Maybe this is why, people in the food and beverage industry prefer to hire dedicated website content writers to create memorable blogs. As they say – focusing on quality delivers more promising results than paying attention to quantity.