And yet, the uncertainty of online purchases remains the same. Shoppers ain’t sure about the product they purchase online. One of the reasons why the return rate remains high.
Hence, to reduce cart abandonment rates and enhance customer experience, businesses leverage augmented reality online shopping. Here are the leading examples of augmented reality in retail stores.
Despite being the king of e-retail, Amazon missed on boosting customer satisfaction. So to ensure that customers could purchase the products conveniently and with surety, Amazon implemented AR with its shopping app. This AR-enabled app is known as “ARView”. It allows the user to visualize the product in a 360-degree view in the real environment of their home. Shoppers can choose from thousands of styles and design their space.
The leading furniture manufacturer in the world, IKEA launched an AR app known as “IKEA place”. It assists shoppers in making the right purchase decisions.
IKEA Place allows shoppers to see IKEA products in the real-environment of their home. Users can check if the product fits the place, whether color contrasts with the interior, etc.
The app helps shoppers purchase the right furniture that matches the colors, shape, size, and style of their living space. Moreover, you can also share the snap of the selection on social networking apps like WhatsApp and Instagram. All in all, it gives shoppers 98% accuracy in the buying decision, enhancing customer satisfaction.
Another example of augmented reality online shopping is Gap’s AR app, “Dressing Room”. It curbs the hassle of finding perfectly fitting clothes. The app allows users to try on the dress virtually via a virtual mirror. Here’s how it works:
First, the user enters the measurement of their body in the app. A mannequin appears with the exact size, wearing the same clothes that the user intends to buy. With the help of the mannequin, users can then try and see how a particular style would look on them. They can try and pick the one that best fits their size and taste. The best thing is users can directly purchase it from the app without wasting time and effort.
While some businesses think that driving customers to physical stores is a must, Sephora believes the opposite. To support its belief, it has delivered exceptional outcomes.
Sephora understood the customers’ pain of visiting physical stores, so it brought stores to customers’ mobile phones. Not the one where they can see, read, and purchase. The e-store where they can try before buying, like the actual physical store.
It did it with the help of AR. Using facial recognition tech allows users to try on different shades of lipstick and other beauty products in real-time. They can then compare and share their looks, even make a purchase therein.
The converse is one of the popular shoe brands. It’s part of the Nike family and well known for its branded collection. To provide customers with real-time experience, it launched an AR-led app named “Converse Sampler App”. It’s an amazing concept that allows shoppers to take a snap of the shoe by simply dragging the camera towards their feet and adjusting the angles. They can visualize how the shoe would look on them, helping them decide if they should buy it or not.
Shoppers can also share the snap with their friends and relatives to seek an opinion on their choice.
The examples mentioned above are a few examples of augmented reality in retail stores. Explore and share your thoughts in the comment section.
The leading examples of augmented reality online shopping are Amazon ARView, Sephora, IKEA Place, Gap’s Dressing Room, Wayfair App, Converse Sampler App, etc. Learn more.