Why build an online store? Because the COVID-19 pandemic has taught the world the importance of going online to meet consumer needs and stay connected in a business to consumer(B2C), business to business(B2B) and business to government(B2G) scenario.
Sell your product online because retail sales in walk-in stores have gone down ever since the pandemic struck, forcing people to stay indoors amidst the global lockdown and strict restrictions on stepping out.
Which is why you should consider to build an eCommerce store to cash in on consumers going online for lack of choice, safety and because an increasing number of consumers now choose to shop online.
While many workplaces encourage work from home or minimum workforce at office spaces, the bottomline is, office and IT supplies are essential for day to day needs, all the more when electronic devices keep employees connected in a virtual world.
According to Statista, In 2019, an estimated 1.92 billion people purchased goods or services online. During the same year, e-retail sales surpassed 3.5 trillion U.S. dollars worldwide, and according to the latest calculations, eCommerce growth will accelerate even further in the future. The COVID-19 pandemic has meant global retail eCommerce traffic crossed 22 billion monthly visits as of June 2020.
VARStreet understands the requirements of going online and offers assistance to build an eCommerce store.
Let’s get started with the basics:
1. Choose a domain name
2. How will the eCommerce store look?
The next step is to choose a theme that goes with the product. Will consumers identify with the theme? If you build an online store that has IT and office supplies distributors, choosing a bright pink coloured theme that does not resonate with the product description does not yield fruitful results with end users visiting the store. Keeping it simple, yet effective signals that the organization means business and gives a professional yet user friendly feel.
3. Get pages ready, get consumers sooner to the online store
Consumers want to go online and companies don’t want to wait for sales to pick up. The idea is to provide users the eCommerce store facilities that will give users a place to meet their requirements of procuring products. The rest of the pages can be worked out. Focus on the basics like making sure store features are recognizable aspects when you build an eCommerce store. This includes the logo or brand colors which should be easy for people to browse and buy.
4. Homepage is the most important
Why is it so? In a competitive virtual world, getting traffic to the eCommerce store is a challenge in itself and keeping consumers on the site is another challenge altogether. Relevant information on the homepage is noticeable and makes shopping on the eCommerce store easier.
If the main landing page is not clear, the chances of end-users being confused and choosing to deviate from the site are high which is a disaster. Be subtle, yet communicate the basics of what consumers are looking for on the site.
When you build an online store, choose a banner or notification bar to share crucial information with customers. These include purchase or shipping options the online store has made available and how they can support consumers with a gift card purchase, offers, sales or other queries consumers have.
5. Address post-purchase queries
What puts consumers at ease is adding post purchase information on how much time shipping will take, where will products be shipped from, and payment methods. The next step is to suggest the store’s return policy and where consumers should reach out to for other queries.
Being proactive with responses helps gain consumers’ trust and a contact us section shows that the store goes beyond that, when you sell your product online. It is about the consumers’ welfare in mind and the consumer ultimately is king.
These are basic steps before getting into more complex eCommerce store options available. Reach out to VARStreet to take you through the steps in a seamless manner and build a strong foundation for the online store.