Running a cleaning business involves handling many (sometimes too many) issues, such as training employees, keeping track of finances, and ensuring customer satisfaction.
The professional cleaning industry is competitive and has become more advanced over the years. To be successful in this type of business, you have to have determination, put in a lot of effort, and have the right skills. Expanding your knowledge of the industry is also part of growing your business.
Almost all successful entrepreneurs learned their lessons by making mistakes. However, there are several key practices that can help you stay ahead of the competition.
At Camino Financial, our passion is helping entrepreneurs by giving them the right tools and resources. In this article, we want to give you some of the best tips we’ve put together to help you grow your cleaning business.
These tips will be useful to give your business a solid foundation and make the reforms you need. Plus, they can take your cleaning business to the next level and increase your profits.
Being successful in your business means increasing your profits and enjoying more the well-deserved fruits of your work. To achieve this, you can put into practice these tips to grow your business:
1. Prioritize word of mouth advertising
At the end of the day, what your customers say about your business is one of the most important advertising tools you have. That is why you must prioritize the relationship with your customers from the beginning.
It is not enough to keep them happy, you must ensure that your clients receive professional and personalized treatment.
Customer opinion is essential for cleaning companies. If your services do not measure up to what clients need or request, they will hire another business. Don’t let that happen!
Be attentive to their needs, suggestions, and requests. Be proactive in offering customer service and be as effective as possible.
Open communication is the best way to build a lasting relationship with clients. Best of all, they will enthusiastically defend your work.
An easy way to use reviews as a very effective marketing tool is to sign up for review sites like Yelp. There, your customers can rate you. These qualifications will help convince others that you are their best option and will want to hire you.
How to Create a Good Yelp Profile for Your Business
2. Really strive for your business to have an online presence
Small businesses can be associated with a bad digital marketing stereotype, a poor website, and little information online. Eliminate any indication that your business does not have a professional digital presence.
This means creating or updating your website to match the expectations of the modern customer (don’t forget to add all the services you offer).
More importantly, you should download as many cleaning service apps as possible and create a profile for your business in them. Thus, you will be where your customers are. Certain apps, like TaskRabbit or Tidy, can become your best friends.
Remember that the Internet is the best ally of cleaning companies.
If you ignore these tools, your business will be out of date, and therefore will not match many customers. Make sure your business has a strong online presence so you can promote your work and highlight what makes your company unique.
3. Accept that some customers will not last forever
It is always important to work hard to keep customers. However, doing good business means knowing when to cut ties. Not all clients will be good for your cleaning business. Sometimes, as professional as they are, the professional relationship just doesn’t work out.
Suppose you have a lifelong customer who hires your cleaning service every week without fail. However, the cleaning work is excessive, it takes your employees all day and they must use too many cleaning products to carry out the task.
You probably spend more than the customer pays you. Therefore, it is not a good deal.
It may also happen that serving some clients will not work out when your business expands. Whatever the reason, don’t be afraid to let a customer go when the occasion calls for it.
Close-up Of Person Hand Filling Background Check Form. concept: cleaning company
4. Research the backgrounds of your potential employees
It is essential that you know who you are working with. You trust your employees with your cleaning equipment and your reputation. They must be honest, trustworthy, and responsible.
You send your employees to clean your clients’ home or office. So you have to make sure that they do an excellent job and that they will not cause problems.
No matter what background check procedure you use, be upfront with candidates. Tell them what data you need to know and how you are going to obtain it. Follow this process with all candidates.
5. Treat your employees well
You should expect your employees to treat you with the same respect that you give them.
An old saying goes: “Respect is not demanded, it is earned.” If you expect your employees to respect you, you must respect them from the moment you enter into a professional relationship.
This also means paying fair wages and offering benefits, as well as allowing them to enjoy their personal life by not making them work more than they should.
Remember that when employers invest in their workers and treat them well, their businesses become more productive. When it comes to cleaning, you need to offer the best service possible, and happy employees will be the only ones who can. And, in the cleaning industry, impeccable work is the best advertisement you can get.