Nowadays SEO is a powerful tool to make business more profitable. In recent years, SEO has become one of the most popular ways to improve business efficiency. “SEO involves creating or modifying a website in such a way as to “make it easier for search engines to view and index its content”. We see that the higher and more frequently a website appears in the search results list, the more visitors it will have. Many people look for information about products and services on the Internet. Most of these search results can lead to a purchase. Therefore, using SEO tools is very useful for local businesses. Search engines have become smarter not only in relevant search results but also in local results. This provides an excellent opportunity to advertise local business, increase the number of clients and improve sales. When a site has a high rating in search engines, local customers can easily find the products they need near home.
Today web designers and developers make the design of the appearance of the site. In web design companies, developers play an important role in writing code foreground. Where most of the responsibility for search engine optimization (SEO) should fall on the designer in most companies. However, web designers do not understand the concept of SEO to develop a website that is fully optimized for search engines.
Real Web Idea provides several services for its clients in some countries. It is a leading IT company specializing in SEO and web design. It is a large organization, consisting of many employees. Their wide range of services determines that they are a large SEO company. They offer SEO, SMM, SMO, PPC, SEM, web development and web design services. They do not end there, as they also provide consulting and marketing solutions.
So, what are the elements in which SEO and web design collaborate? Take a look at these five ways of sharing them.
Use a mobile-friendly website design. When the site is “mobile”, it adjusts its layout and design according to the size of the viewer’s screen. All websites should be mobile-friendly as more and more audiences use their mobile devices to browse the web. This provides the best user experience to help you sell artwork online. Even more importantly, search engines provide more search capabilities on mobile sites.
Any good web developer or designer understands the importance of responsive design and how to create mobile-friendly websites. Also, Google has recently started including mobile-friendly design in its ranking algorithm. In other words, responsive design is not just great for user experience, it helps with SEO too! So now that you have drowned yourself in online marketing tactics, how can you implement them and start getting more traffic and more customers? You may know that you need to start building a brand, develop an SEO strategy and start delivering quality blog posts, but how exactly do you start?
Mobile convenience is good for business. The recent example of shoe company “Offspring” showed that using responsive web design, their search engine rankings increased by 77.59% and their mobile conversion rate increased by 15.19%. Using mobile handy elements such as a large site search bar and a sticky header (the one that stays in place while scrolling), they made their site easier to use on mobile and tablet devices, thus keeping more visitors on their site longer and ultimately generating more sales.
2) Easy to read design
Easy to Read” is designed to be both easy to read and easy to understand. It has specific benefits for people with intellectual disabilities and can benefit younger readers and people with very low literacy rates. Typically, “easy-to-read” content is supported by images and graphics that help explain the text. To create a table of contents that is easy to keep up to date in Microsoft Word or similar programs, first, apply header styles – such as header 1 and header 2 – to the text you want to include in the table of contents.
One of the most important things to keep in mind during the development of the site is to create a clean, attractive design. The high-quality design is attractive and easy to read with intuitive navigation. Most importantly, clean design helps viewers focus on the value of your brand and content, instead of distracting graphics and large amounts of text. Customers often associate website design with the quality of a particular company or product. Consequently, clean design is vital to providing a positive user experience that encourages customers to come back.
The advertising industry requires graphic designers to understand communication and media, so they need clear, easy to read, interesting and impressive fonts. Font design is an indispensable skill for graphic designers. Well-Thought-Out typography will be a big plus for your portfolio because typography is considered the language of graphic design.
3. Speed of the site
The usability of the site, such as page speed, download time and responsiveness of the site to user requests directly affects customer loyalty. The better your site works, the more satisfied the user will be. Great experience with your site is a way to create a large customer base and a strong brand. Before you start optimizing the speed of your site you should determine the current load time and what slows down your site. Then you should determine the performance goals of your site. The recommended page load time in 2018 should not exceed 3 seconds.
Pingdom is also an excellent tool to test your website speed with several useful features. It keeps track of your site performance history, makes recommendations for improving site speed and generates easy-to-understand reports. Pingdom also provides apps to test the speed of your site for Android and iOS. It has both free and professional paid monitoring plans.
The speed of your site is an important factor in how search engines rank you and how visitors interact with you. “Site Speed” is the time it takes to fully load a set of web pages. If your site is full of video, large images and other graphics, your pages may load slowly. This can not only upset your visitors but also harm your SEO.
4. Site Maps
A sitemap is a list of the URLs of your page, which helps search engines to locate and get a detailed view of your site. If your site is new and not many people refer to it, presenting your site map in search engines using webmaster tools is one of the best ways to get your site indexed by search engines. Your precious site is up and running, all the hard work has paid off. You went to bed hoping that when you look at your site in the morning, you will see its splendour. In the morning you got up, rushed to your computer just to find out that your site was not working.
In Google, as well as other search engines, your site’s XML cards are preferred to HTML cards. However, it is good practice to include both on your site, as HTML maps of sites can help visitors navigate more easily on your site. Once you have created your site maps, you can use Google Search Console to send your site map in XML format for indexing. This is an important part of getting your web pages ranked by keywords.
A sitemap is the most important part of any website or blog. The sitemap makes any site more SEO friendly and helps you index it easily in search engines, and helps your visitors learn about your site content. So you should create a sitemap for your site. It is better to make a single site map is an XML site map for search engines and an HTML site map for your visitors.
5. Gaining user confidence
Trust is a fusion of the beliefs and expectations that users experience for your company and is a key component of the transformation. However, it takes time to gain the users’ trust, and so it is good practice to introduce third party trust factors, which in turn help users to trust you more. They vary greatly depending on your industry, but the order form usually has 2 or 3 factors of trust security and confidentiality from reputable companies that convince the user that your company meets their standards.
A good design is what makes your website trustworthy. Most recently launched sites fail because they do not get the trust of their visitors. User trust correlates positively with site traffic and engagement levels, as it makes users believe that the company behind the site is telling the truth about its product. Thus, the biggest lesson you can take home with you is to create a design based on trust and simplicity. Trust is not easy to measure, but good web design is the right way to build trust in many ways.