The e-commerce industry is growing at a rapid pace and the emergence of live online shopping has only helped it evolve into one of the most lucrative sectors. Add social media to the mix and you have an unbeatable recipe for shopping.
Social media has become a quintessential element in today’s marketing mix, but having a social media marketing strategy is par for the course in today’s times. The social media market is saturated with brands trying to stand out and reach their customers and one challenge every store owner will face is how to increase online sales.
The explosion of e-commerce has only made it tougher to attract the visitors needed to boost online sales. To add to that, customers’ demands have increased and the competition is fierce – in such a situation, online businesses will only be able to maximize their success if they learn how to build an organic engagement on social media.
Getting started with social media doesn’t have to be scary or expensive. Leveraging a community to build sales from organic engagement costs nothing more than your time. These 5 tips will help you get started…
1. Focus on Your Target Audience’s Favourite Platforms
While it is always recommended that you build your channels on all available platforms, it is also important to figure out which platform your target audience spends the most time. Once you do that, you can nail your content marketing and targeted advertising on those channels.
2. Build a Strong Presence
In today’s day and age, potential clients would probably visit your social media profiles before visiting your website. Social media is where they go to get the feel and flavour of your brand. Invest time and resources in building your social media handles as well. In the digital world, it’s all about portraying your brand effectively. Take it one step at a time, and build your digital presence gradually. Additionally, interact with your audience on a regular basis and keep them engaged – start conversations, make jokes, share breaking news stories that align with your core values, and let your colours show.
3. Create Powerful Content
Crafting compelling content is no easy task and since you need to do this on a frequent basis, makes it even more difficult. But that’s where your creativity juices need to come into play. Studies suggest that audiences respond differently depending on your posting frequency, so make sure you test to figure out the best cadence for your brand. Content is King – be up to date with the latest trends, measure your audience’s pulse, keep monitoring your audience’s social media profiles to find out what they’re talking about the most, and even check out what your competitors are up to.
4. Respond to Your Customers
This is an extremely important point to take note of. Responding to your customers and their queries will help your brand grow and also help your audience identify with the brand as well as the message you’re trying to send out. Whether you do this via chats, messaging or live videos, responding to customers’ messages and queries will also help establish you as an expert in your field. It is important to let your audience know that you are available, accessible and approachable.
5. Use Messaging Apps for Customer Support
If you’re forgetting about messaging apps like Messenger, WhatsApp, and WeChat in your social media marketing, then you’re missing a big opportunity to connect with your customers. At the moment, businesses are finding them especially useful for providing 24/7 customer support.
No matter the size of your business, social tools can help you better connect with your audience, reach new potential customers, and increase awareness of your brand. If the possibilities seem overwhelming, start small. You don’t need to do it all – take a focused approach. From posts about products to live online shopping , customers are reaching out far and wide when it comes to social media. So, don’t hesitate to use it to its full potential.