Email marketing is the digital marketing process of using email as a sales channel to communicate with an audience. Emails are used to inform the receiver on topics of interest or may have a commercial purpose. Commercial emails are sent to people who have given permission to receive email communications from you. To do this, you need to have access to B2B Email Lists of people or businesses who have voluntarily signed up to receive your email messages. For example, if you want to reach out to physicians and nurses you should invest in Physicians Email List and Nurses Email List from a good and reliable database provider.
Generally, email marketing is used by businesses to notify, drive sales, and to build a brand. You can make email marketing effective by integrating email marketing and social media. It helps you to connect with your subscribers and gives you the opportunity to build business relations with them.
Email marketing has been and will always be the most trusted communication channels. In today’s world of social media, PPC advertising and SEO, email marketing is still effective with more than 3 billion email users.
Should I use email marketing for my business? Is it really required? Yes, email marketing is certainly required for a successful business as it is 40 times more effective than social media.
- It helps you reach and connect with your target audience in a personalized way and build a community around your brand.
- It increases sales and gets more leads at an affordable cost.
- Email marketing helps you to reach customers faster.
- Purchase power is 3 times faster when compared to social media
There are various types of email marketing that can be used to win the attention of your existing customers and prospects. Here are some of the most popular email marketing campaigns that can be used to help grow your business.
The email newsletter can be used to send promotional messages, important account information, product updates, announcements about new services/ products and more. It will also help build brand recognition and awareness.
While creating an email newsletter, it’s important to have a proper B2B email list, you have to also consider the length of the content, type of information you want to share, where to place your images and text, CTA’s and design, etc. as it will add value to your newsletter.
Lead Nurturing Emails
This is an inbound marketing approach as it helps you to understand your leads requirement. Once you know about your buyer persona, it will help you to take your products to your targeted audience who are interested in your services.
Email receipts, billing statements, invoices, order confirmations are examples of transactional emails and they are triggered by user behaviour. It helps to turn a routine email back to your website. Email receipts are said to generate high open and click rates.
Promotional Emails encourage your target to buy a new product/service. It can increase sales for your business. You can use it to reward engaged subscribers with exclusive offers and also cross-sell your products.
These messages are based on a user’s behaviour. By knowing your customers and creating buyer personas, you can tailor different types of behavioural emails to be relevant to where customers are in the buying cycle. Some of the behavioural emails you can use are:
- Welcome/On boarding
- Product review requests
- Free Trial expiry
- Purchase anniversary renewals
Retention Emails can be sent to subscribers who haven’t interacted with your business or emails campaigns for a while. This will help you to directly communicate with your customers and maintain business relations. For example, if you want to connect with physicians, with the help of an updated Physicians Email List you can easily do so.
Sponsorship Emails are used if you want to gain new leads and reach a different audience. A sponsorship usually requires you to pay to include your copy in another merchant’s newsletter. It is one component of a paid media strategy which includes, mobile advertising, PPC, display advertising, etc.
Acquisition Emails can help your business get customers who have decided to receive your emails but have not yet converted into customers. You can send attractive offers to your customers. This way you can convert your leads to conversions, grow your business and drive ROI.
How to make your Email Marketing Successful?
It is one of the most important elements you must focus what time you send an email. When you have something worth saying to your audience, only then you should send an email. Open-rate and click-through-rate mostly depend on the time your customers receive emails. So make sure when your customers are most likely to pay attention to your email and then shoot your email with the help of a verified B2B Email List. The frequency at which you send your messages also plays a major role in performance. Hence, sending a newsletter twice per month is feasible.
Don’t send emails to people who have not signed up. So make sure you Buy Email Lists which are permission passed. This way you will be sure that your messages will reach the right audience and your emails are opened.
Adding subscriber’s name into your list of data has become critical for email marketing. It also involves customizing emails to appeal to your customer in a meaningful way. This is usually done by combining list segmentation and high-quality content to appeal to the specific needs of your targeted audience.
Today customers’ open emails on smartphones, tablets, desktops, hence, your list of data need to user friendly on various devices and screens. These active users expect clickable items on their mobile device that should be optimized for a touch screen. Make sure you optimize your email campaigns for your entire audience irrespective of which device they are checking their email on.
Make sure your content is error free as it is very important for creating successful email campaigns and to maintain a positive brand image. Paying attention to spelling and grammar will make your email look more professional, improving the perception of your customer.
Your content should be crisp so that customers can quickly skim the content and understand the actual message. Use a call to action (CTA) button to every email campaign and it has to stand out from the message for the reader easily notice it and click on it. Make sure images have alt tags and are loading quickly for users.
Make sure your database has high deliverability rate. Therefore, investing in a good Physicians Email List, Nurses Email List and other B2B Email lists from a reliable service provider will be beneficial. The email addresses added passes the CAN spam tests to improve your email deliverability. Also avoid spammy words in your emails so that your emails don’t land in your subscribers’ spam folders.
Before you decide to launch a successful marketing campaign, you need to have access to a good B2B Email List. You can Buy Email Lists as they are opt-in, abide by CAN spam laws and are likely to result in high returns.
Email marketing can garner impressive results for your business if executed correctly. Convey your marketing message briefly with around 50 to 25 words as these emails results in response rates of over 50%.