It is gratifying to focus on generating traffic in the world of online marketing. Companies are fighting for clicks, competing for highly competitive bids, and spending thousands of hours pushing their websites onto search pages.
Top ranking sites and displayed ads, often on autopilot, generate thousands of dollars a day.
But is this the most cost-effective way to secure customers online? The amount of traffic passing through the site is not directly related to the amount of revenue generated by the site.
A greater measure of success may be the number of website results that its website generates from its means of transport. More conversions mean quantitative sales growth and even the number of figures offered by potential customers. It is not just a measure of traffic.
The eight tips below don’t exponentially add clicks to your website or push it to the top of search results. However, they help make the most of traffic, which is often more important than volume. These eight tactics will help turn visitors into customers, which will greatly your website conversion rate.
How to calculate website Conversion Rate
To increase conversion of the site even while planning an advertising campaign, you need to:
- define your target audience;
- highlight effective communication channels;
- calculate the projected cost of attracting a lead.
It is also important to understand the relationship between the invested funds to drive traffic and the bottom line (ROI). This will determine the value of the marketing channel.
For comparison, let’s calculate the channel conversion rate and the cost of attracting a lead using the example of Google contextual advertising. Let’s say 200 transitions were made to the site from contextual advertising, and 10 of them ended with the target action (registration, ordering), the cost of a click is $ 2. Accordingly, the conversion rate (CR) for the channel will be 10/200 * 100% = 5%, and the cost per lead (CPL) will be $ 2 * 200/10 = $ 40. Based on the number of purchases made and profits, one can draw conclusions about the advisability of such investments.
1. Use the Google Website Optimizer for sharing tests
Long-term earnings are not tied to search results. With Google Website Optimizer, you can easily track the reasons for your sales, how visitors interact with your site, and what variations of your pages are most effective.
It tests to a whole new level. If you’re happy with how much revenue your ad generates, but you don’t know why, Google Website Optimizer can help you understand.
2. Add a direct phone number to your title
This simple increase can significantly increase sales, especially if you run a service-based business.
Web designers, developers, and consultants would benefit from providing a direct connection, often to several thousand-dollar-a-month extra projects, to increased interest in potential customers and telemarketing.
Funny because it is, an easily accessible phone number can increase the conversion rate of a website even when calls are routed to voicemail. It is often enough to differentiate your business from the crowd.
3. Simplify your quote and ordering system
Alert emails, inquiries, and sales alerts due to poor ordering systems.
Of fake WordPress emails that lose data on confusing multi-field forms, many of the most profitable sales possible are lost because the order page has not helped the customer fulfill their order.
Make your sales address – whether it’s a product order form, a draft quote generator, or an email address – as simple as possible. When you drove enough traffic to a simple order form, seemingly failed updates can increase your website conversion rate immediately.
4. “Products” Design services for packages
The web designer provides the service. Use some basic products and marketing principles for that. Learn how to predict how customers will look for a web designer. What are the key factors when evaluating a web designer? How do customers make their decisions?
Simplicity and clarity are important factors. Designers who are fully aware of what they offer are hired more often and expand their client base faster.
Offer a variety of product-type web design packages. This makes it clearer to the customer and raises the conversion rate.
5. Add image-based opinions
Direct marketing specialist Gary Halbert has helped hundreds of online businesses increase their profits, most often by combining compelling sales letters and slick marketing descriptions. One of his best suggestions is to replace the used and largely ineffective text-based testimonials with a range of image-based testimonials.
Authenticating is easy online. From statements made to sticky company logos, a company’s reputation can be based on lies.
Image-based test monos are not easy to crack. They add a personal touch to websites.
6. The deal fails? Try to get an email address
No matter how your site is optimized, not everyone will become a buyer. Some customers, especially with small businesses, want to shop before committing. While this can be frustrating, you can use it as a priority.
Instead of giving visitors only two options – buy or leave – give them a third option: send their email address and receive information directly from you.
Some visitors may not want to buy immediately, but with their permission, you can email them and show why they should hire you, how you can help them, and what packages they choose.
7. Increase your contact information by increasing the reliability factor
In the digital world, you need a footprint to build trust. Large companies benefit from their exposure online and offline. They use their large network of offices and stores to show their reliability and responsibility to potential customers.
Your job as a designer is to build the same reputation for your online business without an offline footprint.
Here’s how you can: add your address to your contact information, add your phone number to your order forms, and provide links to past customers who value your work. Add links to your LinkedIn profile, other social networking profiles, and your portfolio. Increasing the stand increases the reliability factor, which can increase the conversion rate.
8. Update your portfolio, revitalize your copies, and correct any errors
One typo can ruin an otherwise fantastic business website. Similarly, an aging portfolio can do more harm than good to an otherwise brilliant design firm. Updating your site will attract interest even if you are not actively advertising.
Every six months, you can check your website for conversion scams: misunderstandings, awkward sayings, pixelated images, broken links, amateur-obvious portfolio sections, etc. It is always possible to optimize your domain and increase sales.