From a small fashion store to a large business that experiences a great return on investment, month after month, everyone desires business growth. The truth is that doing so requires an effective eCommerce marketing strategy.
Every size, shape, and form of eCommerce store faces its own unique set of challenges, when it comes to retaining online customers. Although there are a number of factors that make this a difficult process, some eCommerce websites are able to routinely secure new customers, while maintaining a large portion of their existing customer base. The question is, how are they able to do it? The answer is through a great eCommerce website design.
This article examines some important ways in which you can look to improve your existing eCommerce website design and enjoying greater business success.
Concentrate on your users
Let every detail on your eCommerce website be focused on your user. From the product page and product emails, through to the contact form and images, the purpose of every item on your site should be to appeal and persuade the visitor into buying something. When making decisions for your eCommerce site, your main focus must always be your users.
Use an easy web design
Many small companies love creating complicated websites in an effort to stand out. But in eCommerce, simple websites are far more powerful. To optimize your website for sales, always keep the design simple. To do this, you can remove irrelevant data and use themes with white spacings.
Implement an effective view cart button
Most eCommerce websites have a small shopping cart icon on each page that users can easily view the item they have on their cart. This button placed around the page triggers users into buying. But always ensure that the icon updates immediately and is placed close to the shopping cart. More so, you can make this icon unique by designing it with vibrant colors.
Have an open pricing policy
Honesty pays, so when it concerns pricing, be as honest as possible with your visitors. Always try to be sincere about your service and everything you are offering. Do not seek to hide any important information from potential buyers or do any trick that will make discovering your site difficult. Hiding details on your site may make your visitors think that they are being mislead and that your business operation is deceptive.
Do not redirect users
Avoid diverting pages that can distract users from purchasing from your site. For example, your contact form page that leads users to register and link up to your mailing list. Do not implement popups for newsletter registrations on pages that form a crucial part of the buying process.
Use high quality pictures
Every user desires to view your products from every possible angle, just how they would in an ordinary store, if they were holding the item in their hands. It is essential to populate your site with high-quality images and videos that showcase your products in the best possible way and allow users to make an informed decision about each item you are selling. If your images, videos and product descriptions are unable to provide users with everything they need to know about your products, then doubt and uncertainty may set in and this will discourage them from making a purchase.
Add reviews and testimonials
Most online buyers read user reviews before deciding to buy a product or service. You can use this to your advantage by adding reviews and testimonials to your website. One of the best ways to do this is to assign a review or testimonial under every product description. But if you don’t sell products, you can create a different page for reviews and testimonials.
Add an easy-to-use navigation menu
Adding a menu bar makes it easy to navigate through your pages. Ensure to add the menu bar on every page. For more simplicity, add it across the top of the page.
Operating a successful eCommerce shop is not an easy ride. There are various steps you can take to boost your eCommerce website sales and keep your customers coming back for more. With diligence and hard work, you will begin to achieve improved business success through your eCommerce store.