From Instagram and Facebook stories to YouTube, video has actually become a very vital tool for marketing business online. In fact, 88% of the audience/customers said that they want to get served with more creative video content from brands instead of the boring image or text form.
Even influencers have understood the emergency and have started utilizing the social platforms in a much better way by posting engaging video content. So, if you are among those small businesses or brands that have been lacking the online audience, then it is the high time right now that you should start creating appealing video content for your products or services.
Last year, when the Indian Govt. put a complete ban on 59+ Chinese apps, along with the popular short video app TikTok, people went crazy in search of a similar app. Of course, the ban didn’t affect the influencers on platforms like Instagram, Facebook, YouTube, but the ones who just started their career as a creator on TikTok faced an immense loss.
Looking at this, we can definitely say that short videos had a great fan base. Now to fulfill the void created by the ban and woo the creators with the best, Indian markets launched N number of short video apps. And among those, homegrown apps like Chingari, Josh, Moj, MX TakaTak, etc., have gained immense popularity.
To make you even more sure about why videos are taking over the market, we came up with this article! So what we gonna do? Well, in this article, we will share some of the crucial reasons that help you understand why short video apps are so much in demand and how video marketing is the only key to success!
1. Videos Tend to Create Larger Appeal Among Mobile Users
Gone are those days when people used to sit in front of the desktop and browse online. Yes, they still use desktop, but the usage limit has decreased. People are preferring mobile phones more and stay active on different social media platforms for a long time!
Earlier YouTube was the only platform where people used to land for watching video content. But today, when so many app for short video clips launched by the Indian markets, people have left the job of watching videos and have started creating one for grabbing fame.
2. Video Engage Even The Laziest Buyers
It is too hard to pitch a product or grab the attention of a lazy buyer! But thanks to video content. Well, that is the only way by which not only small businesses but influencers can grab a large audience! So, whether you have just landed on any social media or short video platform or have a good amount of audience, if you really want to make the best use of your content, then sharing videos can be a perfect way.
3. More Shares And Reach
According to various resources, more than 100 million hours of video are being watched on different social platforms. And since so many Indian short video apps launched in 20-20, like Chingari, Moj, MX TakaTak, etc., people are seen active for long hours on these platforms! Such magnitudes themselves indicate that where the marketing world is tilting.
05 Best Indian Short Video App That Has Made People Crazy
- MX TakaTak
- Instagram Reels
Video contents are unquestionably far more engaging, and it has already started to dominate the social media world. Although, it used to feel prohibitively costly to film and edit! Today, all you need is a smartphone, the best app, and a sense of creativity. Thankfully, this article can help you know how video marketing is seizing the market. So, what are you looking at? Choose the best short video platform and start creating videos today. It is only the best time to shoot, publish and share video content with your audience.