The mobile application development market has become extremely crowded these days with different SDKs or Software Development Kits, interfaces, tools, trends, and programming languages. Building applications has got more challenging now in terms of marketing, cost, and effort.
However, in the last couple of years, the approach of cross-platform app development has taken over the application development market. And there are several benefits of it. Cross-platform applications allow developers to write the codes once and then employ the same codes across multiple platforms as per the client requirements. This is not all a business can leverage from a cross-platform application. There are more, some of which are discussed here in this article.
Advantages of choosing cross-platform application development.
Developers can re-use the same codes:
Unlike native application development, developers do not have to write fresh codes every time for every platform and can re-use the same codes across all. This also eliminates the need to do repetitive tasks, making the process more effortless than building a native application.
Replying on a shared or single code base also speeds up the application development time. It also helps developers to fix bugs and errors and add enhancements to the app on all platforms in just one go, instead of doing separately for every platform.
Fore building a native application, business owners have to invest separately for every platform. Moreover, application development companies have to bring together multiple teams possessing diverse skills required for building the app for different platforms or operating systems. On the other hand, a cross-platform application development framework allows sharing of a common team of experts, making it less expensive as well as more efficient for building an app for more than one platform at one go. It is a much cost-effective option as compared to the native application development approach.
Faster time to develop and market the app:
Cross application development is much faster than building native apps. And the reason is that, for building a cross-platform app, developers need to deploy a single script unlike deploying a native app. This increases the development speed and also helps to release the product in the market sooner.
There are so many technologies available today in the market like Appcelerator, PhoneGap, and more that offers a cross-platform application development solution to make it easier for the programmers to make any changes. For example, with Appcelerator, developers can easily write the codes in HTML5 and then can convert for multiple platforms. This not only makes application development easier and faster but also makes it easy to sync updates across different devices and platforms.
Gives a uniform user experience across different platforms:
Using cross-platform application development ensures to keep the overall look and feel of the app uniform across all platforms and maintaining the same set of codes. In simple words, with a single set of codes, you can ensure to offer the same uniform experience to all your users no matter what platform or device he or she is using. Using the single code base for building cross-platform applications does not hamper the functionalities or visual appearance of the app. That’s what again makes it a better option than building a native app.
Broader market reach:
Deploying an application on more than one platform widens your market reach. With iOS and Android covering nearly 98 percent of the mobile app market, you can reach out to both platforms with a cross-platform app in less time. Reaching out to a broader market in less time also means improved brand engagement, wider user base, more ROI, and a stronger presence in the market.
So, these were the benefits of cross-platform application development. Reaching out to a broader market in less time and with uniformity is what a cross-platform application offers to businesses.