Blogging for your business

The business blog is one of the most cost-effective and easiest ways to advertise the job. Done properly, it will take traffic to the site, increase your sales, establish you as an agency in the business and also encourage you to get new markets. 

Unfortunately, some small businesses exist still to wake up to the benefits of the way. Logical reasons range from lack of experience for publishing these blog posts to the lack of thoughts for quality posts. Here are my best tips for writing and establishing a successful business blog.

Writing a blog for your business is completely different from a personal blog. In other words, IT IS NOT ABOUT YOU!!! Your business blog is about your business and your customers – would you believe! Always remember that the people who are going to read your blog are customers, and potential customers, so write for them. 

Your blog posts should aim to answer any possible questions they may have and deliver new insights into your industry. Phrase one: 

“There simply isn’t the time!” Phrase two: “I have no idea what to write about!” 

How many of you have used these two phrases as an excuse for not having a blog? Be honest. Well brighten up lads and ladies for there is a solution: plan your blog posts. 

This will solve any excuses for lack of time and ideas when the weekly calendar rolls around to blog-post-day (which should be at least once a week by the way – more on that later). With a bit of planning at the start of each month, you can have enough ideas to keep the blog running for weeks.

Defining blogging and how it will benefit you

Need to build self-confidence? Start blogging, and you just might get what you want/need. When you blog about topics that strike a chord with your readers and they respond to you via comments, email or social networks, you will certainly get a rush of positive emotions. 

You will quickly realize that you do have something important to say and share with the world, and that will encourage you to speak your mind more often.

To move forward with my blogging I have joined blogging groups. This is via Facebook, Google+ and Linkedin. I have also started to see the benefits of Pinterest. If you want people to be reading your blog, you need to be reading yourself. 

Leave comments, positive ones. There’s no need to be afraid about leaving long comments either. Write from your heart. Write as if you’re having a conversation

Why blogging is good for small businesses, nonprofits, and individuals

You can monetize a small business blog with good traffic by selling e-books offering in-depth information on how to start various small businesses in Nigeria or on other topics that will be of interest to small business owners. Similarly, you can sell ad space, run contextual ads (Adsense, etc), and offer consulting services to small business owners.

the top seven benefits of blogging for a small business, nonprofit, or individual can be summed up as follows:

Cost-effective marketing

Many startup, small and medium business have limited capitalization and other resources particularly in terms of budget allocation for marketing. That is why business owners need to focus only on cost-effective marketing channels that make a positive impact on the bottom line. 

Digital marketing is one such channel that delivers results and according to surveys, up to 40% have already achieved considerable savings from promotion and generating business leads.

Education of your customer

Blogging is one of the best ways by which you can educate your customers about your products/services that you offer. This helps you as a business owner to bring more value to your brand. When you provide useful information to the customers about your products, they are more likely to buy products from you. You can use your blog for providing tutorials regarding the use of your products.

Development of trust

Education is at the heart of excellent customer service—education for your customers and education for you. Customers will contact you with questions and issues you’d never be able to surface on your own. Constructive feedback is a gift because it helps you spot opportunities that can potentially shift your entire business.

Provision of customer service

Customer service provision is very much integrated into marketing. As with earlier lessons on what is marketing? the exchange process, customer satisfaction and the marketing concept, customer service takes the needs of the customer as the central driver. So our customer service function revolves around a series of activities which are designed to facilitate the exchange process by making sure that customers are satisfied.

Networking opportunities

Media is exploding. While print media is slowly but surely fading, blogs and social networks increase tenfold opportunities to be seen and heard through specific windows. Again, when the industry was healthy, everyone wanted to see their name in the New York Times, a rare feat. 

Those who did not succeed the first time had to do it all over again the next. Nowadays, there are hundreds of blogs and specific websites, originating in NY, where one can be seen and heard.

Establishment of you as a thought leader

This may not be a huge ordeal for hobby bloggers, but for professionals who are blogging to find new business or to position themselves within the market place as a thought leader or leader in their space, it is the difference between finding and winning new business and remaining unknown and unfound.

Improved search engine optimization (SEO)

The importance of content marketing becomes more clear when looking at the role that content plays in helping your business build and improve search engine optimization (SEO). SEO plays an important part in improving the visibility of your business online. However, if you want to improve SEO, you need to create optimized content.

Defining your goals

You’ll never know if you are getting the most out of blogging if you haven’t set goals for your blog. Is your goal to make money? Get a new job? Find people to connect with about a particular topic? Define your blogging goals and periodically ask yourself if your blog is helping you meet them. If not, ask yourself how you can improve your blog to meet the goals.

Developing your blogging goals

Developing a successful blog has a lot to do with building relationships. That can include relationships with sponsors, affiliate partners, or simply other bloggers who will direct traffic to your blog. Be sure some of your time is spent on forums and other blogs (or whatever works for you) to build these relationships and your blog.

Getting started with blogging

Many marketers consider blogging to be the best way to build a business, but they can also be influential when building a personal brand. Once you have your website, Use The Complete Guide To Building Your Blog Audience to get started with blogging. Once you have followers, you’re well on your way to establishing a lasting personal brand.

Blogging is a fun way to make your mark on the Internet and this bestselling guide gives you all the guidance you need to get started. Whether you′re building a blog as a beginner or reworking an existing blog to make it better, you′ll find all the latest trends and technological tools to make money from your passion and join the blogging community.

Addressing these questions now can save you from unrealized blog traffic, a poor return on investment, and a world of other potential problems. So we’ll start on that work now.

  • Define your customer

Defining customer service is not an easy task. It takes time to actually define your customer and then you need to decide what kind of service your customer requires or will like to continue to use your product. Knowing the importance of customer service can sometimes affect the morale of a team. If your team can know how critical their role in the business is, they likely will work harder to positively impact your customers and business.

  • Choosing a blogging platform

There are countless blogging platforms out there for one who aspires to create a blog to choose from. With the likes of WordPress, Tumblr, Drupal, and the list go on, it gets hard to choose which one to call your blogging platform. They all have their pros and cons. Some better than others. Or really just depends on how in-depth you want to take your management of it.

If your needs are simple, you might not care about the selection of blog themes and styles other blogging platforms offer. But many business owners and others who blog like being able to customize the look and feel of their blogs. 

WordPress offers oodles of free themes and premium themes so you can design your blog exactly the way you want. In fact, there are more than 44,000 WordPress plugins to choose from to further customize your blog as well.

  • Deciding on and registering a domain name

Registering a domain name prevents another business from using that domain name, but it does not prevent another business from using your business’s name in other ways. In addition to the domain name, consider registering social media accounts under your business name to prevent someone else from establishing a Facebook page or Twitter account with your business name.

Since registering a domain name means you are leasing the name, it cannot be purchased outright. Just like renting a house, you have possession of a domain for a certain period of time. 

However, some providers allow you to register a domain name for anywhere from one month to 10 years before you have to renew it. A domain name is a website address made of a website name, followed by a dot, then an extension like .com (fitsmallbusiness.com, for example). 

You can receive a free domain by buying web hosting packages that include them or via domain name registrars offering little-known extensions like .tk.

  • Choosing a domain name

Choosing an appropriate and effective domain name is crucial to the growth of your business. Your domain name appears on your print materials and is shared online and offline. A poorly-chosen domain name will have a widespread negative impact which can really hurt your business. Your domain name should be relevant and memorable. You are not restricted to choosing your business name as the domain name. In some cases, you can go broader. Or, if your business name is too long, shorten it creatively. Regardless of what your chosen domain is, it must remain relevant to your business.

A domain name is the foundation of this website access to the Internet. When the search engine locates the website, it will search for the domain name first. A good domain name for the page can help this process. Choose a domain name with the host, in particular, should focus on the image and quality. Search Engine Optimization laid a strong foundation for the implementation. If people see the domain name, they would know the company since the name is representing the business. If the domain is simple and clear, it will be easier to remember.

Registering the domain

Anyone can register a domain name. The toughest part is simply coming up with an original name that isn’t already registered yet. On average, domain names will cost around $15 per year to register. However, I was able to get an amazing promotion from my recommended web host, Bluehost.com, where they will give you a free domain name if you set up a web hosting plan today. Not only do I recommend Bluehost, but WordPress also recommends them as well!

Website hosting

A website host (or sometimes referred to as a website hosting provider) is a company that offers the technology and services necessary for a website to be viewed on the internet. You connect your domain name to your hosting provider so that when users visit your website address, they are shown your website that you store on your hosting account.

Hosting: Every website needs to be hosted on an Internet-connected server. While it is possible to host your website on a personal computer, it’s not a great idea. There’s typically a fee associated with hosting, but for many who use a website builder service (like Wix or Weebly), any hosting charges are typically included in the monthly fee.

Installing WordPress

First of all, why are there different methods for installing WordPress in the first place? The answer is simple… Because of WordPress’ popularity, there are a number of helper tools that make it easier to install the platform on different servers and hosts. As a result, there’s not simply one choice for how to install WordPress but multiple alternative ones.

The easiest way to install WordPress is to just pick a host that does it for you. Nowadays, many WordPress-specific hosts will let you choose to have WordPress pre-installed. That means once you sign up for hosting, you can jump straight into your WordPress site. The whole question of “how to install WordPress” is irrelevant in such a case!

WordPress themes

WordPress is very popular and probably the easiest to use content management systems. In order to create a WordPress website or blog, we need a WordPress theme. There are free WordPress themes that can be downloaded and used for free. Premium WordPress themes need to be purchased before you can use them. A WordPress theme shop is an online platform that lets you find and download/buy the best suitable WordPress theme for your website or blog. There are several of these platforms, some of which we are going to discuss next.

If you recently searched for terms like ‘free WordPress themes’, ‘best free WordPress themes’ or similar in Google, you will realize there are actually a lot of free themes out there. The best place to find top free WordPress themes can undoubtedly be the official WordPress repository but again there are already more than 5000 free WordPress themes there, which can certainly make it a hard job for you to choose one. 

That is why, we have handpicked some of the best free WordPress themes suitable for different purposes like a personal website, blog, portfolio, shops, online stores, startups, business, travel sites, magazines etc.

Introduction to WordPress plugins

With over 55,000 WordPress plugins available, it’s quite difficult for beginners to find the best WordPress plugins for their need. Often we’re asked by users if there is a magic list of “must-have WordPress plugins” that all pros use. The answer is YES. Having the right set of plugins can make a huge difference in your blog/website growth. In this article, we have hand-picked the best WordPress plugins of 2019.

After installing WordPress, the first thing every beginner needs to learn is how to install a WordPress plugin. Plugins allow you to add new features to WordPress such as add a gallery, slideshow, etc. There are thousands of free and paid plugins available for WordPress. In this step by step guide, we will show you how to install a WordPress plugin.

Plugins to help optimize WordPress

WP Backup

All In One SEO Pack

Akismet

Google Analytics

Google XML Sitemap Generator

FD FeedBurner

Smart YouTube

Contact Form 7

Publishing your first blog post

Have you ever felt that you want to be a writer but is unable to consistently publish a blog post on your blog every week? Writing a blog post just takes around an hour. So, you weren’t able to complete it, not because you didn’t have an hour to spare the entire week but because you had other things that had a higher priority than your writing and you devoted all of your time to that task, which led to procrastinating your writing.

This blog post serves two purposes. First, the company is starting to grow quickly, so we’ve created this blog post as a guide for job candidates and new hires. Second, we’re not the first people to build a company, so in the interest of learning, forcing ourselves to improve, and being transparent, we’re publishing this as a public blog post. We’d love to hear your thoughts, advice, and feedback and we’ll try to keep this post up to date as we grow and learn.

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