A lot has changed ever since the world got engulfed by Covid-19. One of the glaring changes was the shift in shopping preferences with consumers choosing to shop online from retailers. This was a hard blow to all those businesses that operated offline. However, Danish businesses were not any less agile in innovating themselves at breakneck speed. From embracing innovative technologies to adding new web stores to testing novel strategies, they did everything in their capacity to improve their customers’ shopping experience.
Today, the column has gathered valuable feedback from Magento webshop customers and based on them, recognised certain lessons for businesses to bear in mind. Let’s have a look at them.
Key Webshop Takeaways From 2020 to Implement in 2021
Web bureaus from Denmark have collated seven learnings for businesses to realise and act on. We have enlisted all of those here for your convenience.
1. BOPIS to rule this year and beyond
One of the new trends in webshop themes is in-store pickup and kerbside delivery. Not only did the groceries adopted the practice but other retailers too embraced it with open arms. The reason is clear – customers prefer this mode of collecting items from stores. Those that offered the service, ended up gaining more profits than the rest. The crux is you need to leverage them as soon as possible to bring your business back on track.
2. Selling to businesses online shall take you a long way
Businesses, at first, were following direct sales models to take down orders. However, everything went haywire when the pandemic disrupted the practice. Those who switched to digital models were successful in reaping the benefits. Webshops further helped them earn more revenues through automatic reordering, digital documentation, subscriptions and warranties. There are other ways by which they got benefitted. Webshops provided small scale businesses that order in little quantities to have a committed account representative. Even sales representatives got the chance to boost their productivity levels by placing orders through webshops.
3. AR and AI contribute to personalised experiences
The only point of differentiation between two or more companies today is the ability to provide personalised experiences. Those that are successfully pulling it off are enjoying more attention than others. If you are looking forward to doing so in 2021, embrace AI and AR. While the prior help offers personalised promotions, content and recommendation; the latter, facilitates the appearance of virtual items against a real-world environment. Magento webshops have similar provisions, specifically built-in AI and AR extensions.
4. Slow loading pages could lead to consumers abandoning your site
A digital storefront is pointless to have if the page load speed is anything above three seconds! The same tests the tolerance of online shoppers and causes them to abandon the site in anticipation of getting a better one, mostly of your rivals’. The damages are further evident from falling organic traffic and diminishing sales as Google search rankings suffer from slow page load speed.
5. Flexibility in payment programs can welcome more consumers
The pandemic has caused financial loss to many consumers. In such delicate times, it’s important to provide payment flexibility to businesses and consumers alike and make it easy for them to tackle the situation. From instalments to low-interest rates and zero-interest financing, you can do everything to introduce flexibility. There is another way to attract customers and that is through the “buy now pay later” option. Magento powered webshops offer such flexibility in payments.
6. Lessen the brick-and-mortar retail gap through direct-to-consumer websites and drop-shipping
The year 2020 has proved the incompetence of catalogues, call centres and physical outlets. To cover that gap left behind, businesses must step in with their direct-to-consumer site and achieving it is more or less easy for those catering to B2C, B2B and multi-site selling. Drop-shipping has also witnessed a sharp improvement as businesses realised the importance of taking advantage of their drop-shipping partners or online retailers. Webshop portals have also added to the advantage by managing the various relationships with retail affiliates.
7. Mobile shopping to grow by leaps and bounds
Despite the convenience of shopping online from desktops and laptops, mobile shopping experienced more priority over the former modes. That’s because the latter is more portable, easy to access and more convenient. Even though 60% of them visit webshops through mobile devices, only 40% of them end up making a sale. To cover that gap of 20%, a few things require attention. For instance, inadequate product information, minute texts and images, low site speed and limited functionality. Business this year must invest in mobile-first technologies to reduce page load times, provide an app-like experience and boost search engine rankings.
The present is all about taking lessons from the past and working on them to not repeat any mistake. Businesses that leverage all seven lessons shall see themselves in a better position in 2021.