5f4087f89cf71c51 Facebook Ad Size And Specifications For 2021 – Get Updated With The Best | BLOGGERELITES

Facebook Ad Size And Specifications For 2021 – Get Updated With The Best

Facebook has perhaps the most refined advertising system as compared to all the different social media channels. And this actually makes sense! Because Facebook has a large user audience. They even have cultivated time, resources, and money as well in creating an advertising system, which is both easy, and powerful for their business clients.

But if you are actually going to advertise your business on Facebook, you will tend to have more competition than on other smaller networks. Now this means, you have to try hard in making your ads stand out from others. And you have to do it properly, creating ads, having the correct sizes and aspects in mind, and, thus, meeting all the specifications of Facebook.

So, keeping all these things in mind and in order to help our readers become updated with the ad sizes and specifications this 2021, we came up with this article. Here, we have listed everything that might help our readers with the best. Okay, now, without any further ado, let’s quickly get into the article!

Facebook Ad Sizes And Specifications(2021 Update)

1. Facebook Feed Ads Sizes

No doubt, the most famous and common target for advertising is the user’s feed. And that is the only reason why it is so much in demand. You might have seen your competitor’s, even advertising their business or products by making the users feed their only target. Isn’t it?

Well, one can opt for both video or image ads. Facebook has some rules for both image/video ads and also for the text used.

Note this, the ads are going to appear on the user’s feed, and not like the other right-column ads, which look all separate.

2. Facebook Feed Image Ads

Though videos have gained a lot of popularity within a short time, there are still tons of ads that feature a single image. Well, there is still a doubt whether it would change or not because using images is quite easier than creating a video through a long process.

Sizes and specifications for Facebook’s feed image ads:

  • Suggested image size: 1200 x 628 and (1080 x 1080 for a 1:1 image). There are no maximum restrictions for size.
  • Picture ratio: 9:16 to 16:9 (when there are no link involved), and 1.9:1 to 1:1 (if there is any link)
  • Pictures that you are going to add shouldn’t consist of texts more than 20%.
  • Picture file types: .png or .jpg
  • Text: 125 characters max if there is no link.
  • Headline: 25 characters
  • Link Type: 30 characters

3. Facebook Feed Video Ads

Over the last few years, videos have increased in popularity, so naturally, there has been a huge rise in Facebook video feed advertising. Notice that these are different from In-Stream Video Ads for Facebook (which have a 10-second video limit).

Facebook Feed Video Ads are, essentially, the same as Facebook Feed Image Ads, except instead of a still image, they use a video.

Sizes and specifications for Facebook’s feed video ads:

  • Post videos with the highest-resolution source available without letter or post boxing.
  • Min dimensions- 600 x 600 (square) or 600 x 315 (1.9:1 landscape)
  • Aspect ratio- 9:16 to 16:9
  • Multiple video formats are accepted, but .MP4 or .MOV.
  • Maximum size: 4GB
  • Maximum length: 240 minutes
  • Video captions and sound are optional.
  • Video thumbnail image should not consist of more than 20% text.
  • Headline: 25 characters
  • Link Type: 30 characters

4. Facebook Carousel Ads

The Facebook Carousel ad allows brands to display multiple product images (or videos) in a single ad. To see various things offered, users can swipe through the different slides of a carousel ad. A mix of still images and videos may consist of carousel advertisements.

Facebook Carousel advertisements are very flexible, and brands may use them in many places:

  • On the Facebook Feed (Video and Image )
  • Facebook Instant Articles
  • Facebook Right Column
  • Facebook Marketplace
  • Facebook Audience Network Native, Banner, and Interstitial

Sizes and specifications for Facebook’s carousel ads:

  • Min size of the image: 600 x 600
  • Recommended size of the image: At least 1080 x 1080. There are no max size restrictions.
  • Recommended ratio: 1:1
  • Pictures should not have more than 20% text.
  • Image file types: .png or .jpg
  • Text: 125 characters
  • Title: 40 characters
  • Link Type: 20 characters

Summing It Up

Clear with the different Facebook ad size and specifications? Well, we are sure that this article might have helped our readers understand every ins and outs of the latest FB ad sizes. So, follow the rules and guidelines properly and start creating eye-catching Facebook ads right now. And yes, come up with an idea that is really hard to ignore.