Smartphones have become a crucial part of our daily lives. In this digital age, it has almost become impossible to move if we do not possess smartphones. But what makes smartphones so vital in the lives of people? The answer is mobile applications. We have an app for almost everything, starting from fitness and diet trackers to grocery shopping, GPS to help us find directions, connect to friends/family, and for daily news updates, ticket booking, food delivery, and everything else that touches our lives. People today rely on mobile apps for almost all activities they engage in at different times of the day. It has made life much easier and simpler than we had assumed some ten years back.
Today, in 2021, the number of smartphone users in the world is 3.8 Billion, which is 48.46% of the world’s population. Today more smartphones are connected than human beings.
Various studies and reports prove that developing an app in today’s age has become imperative for businesses to remain connected to their audience for success. However, the development of a mobile app is not all; it must be good enough to impress the users to make an impact. UX design mistakes most of the times becomes a reason for failure
Common UX Design Mistakes You Must be Careful of
In this highly competitive market, anything less than perfect will surely be discarded. It is said, the first impression is the last one, so keeping that in mind, the appearance of mobile applications definitely has a lot to do, when it comes to making a lasting impression. So, UX design is something that must be perfect to avoid rejection.
Here are some of the mistakes that we must not avoid while mobile app development takes place:
1. Compatibility with Other Apps in the Network
One thing that you must understand is, no app functions in isolation. Rather smartphones are full of various applications and features. So, it is vital for your app to work smoothly with other apps as well as the device. Applications many a time link data with a network of applications for an accurate result. If applications fail to work coherently, they fail entirely. An example of this would be what we saw recently in COVID-19 contact tracing apps, in which applications used geolocation applications inside the device and linked the data with a network of apps. So, applications need to work seamlessly in the presence of other apps. Ensure your apps are responsive to allow the same experience in different sizes of screens and devices.
2. Poor Architecture
Just like the foundation of a construction site makes a huge difference, the foundation of the app structure also makes a huge difference. If the base is not correct, then it is quite possible the main structure built on it will fall. So, ensure that before starting the design and development, you have planned the app foundation. Architecture should be such that the app can easily expand as and when needed in the future, without impacting any section. Each step must be able to link to a bigger picture. Map out the user flow and the structure of the map before you plan the outer aesthetics. Make sure you have industry requirements and your consumer’s expectations in mind when you sit to make the process flow. Three layers that must be built are presentation, business, and data storage layer. The presentation layer deals with the user interface of the app, while the business layer takes care of functionality and features and data layers are focused on storage and, securing of data transactions.
3. Complex User Interface
This is the most crucial of all factors when we talk about making an impression in the minds of onlookers. Unless your user feels comfortable using your applications, they won’t use it. So, it is essential to keep it simple, so that even a school kid can navigate easily. Each element must be placed in a way so that users do not find it difficult to find them. Almost all popular apps have a very simple interface. Remember, the consumers of today live a highly fast-paced life. They need solutions that work seamlessly and quickly. Anything complicated is, without a doubt, going to be discarded by users. So, while developing an app, make a list of the features that you want in your app. Then put them in a way that is simple and easily navigable. The interface must guide the users in the right direction without annoying them at every step.
4. Disappointing First Look
Looks matter the most when you present yourself to a new set of people. People tend to make judgments based on how you appear to them. So, ensure you have put your best foot forward when you launch your application. Your appearance should not be disappointing. The first look must always be able to hold your audience to your application so that they feel like coming back again for more new things and information. If your audience finds your first appearance disappointing, then chances are high of them not visiting again.
A few things that you will need to take care of is – design consistency, content presentation, use of white space, images, colors, font types, font size functionalities, and more. Compare with your competitors in the market. Make sure what you offer is better than what others are offering.
It takes just a few seconds for the audience to decide whether they will browse further or dump an app immediately. In a market where millions of apps are already available, you need to be very careful while making a presence.
Whatever you do, make sure you do not go overboard with information. Nobody likes too much text these days. So, keep everything simple, to the point, clutter-free with user-friendly functionalities. You will be successful in creating an impact!