Google Ads Makes Parallel Tracking Mandatory for Video Campaigns

Parallel tracking is now available for Video Campaigns, and will be mandatory for all Video Campaigns from March 31, 2020 (as already for Search, Shopping and Display). If you are working with a click measurement provider, contact the provider as soon as possible so that your click measurement system does not disrupt. If you need to change the URL of your ad, your ad will need to be revised.

Google says that on average, for advertisers using parallel tracking, the page load time can be reduced to 5 seconds. Currently, this feature is optional for Video campaigns but will become mandatory. For the record, parallel tracking is already mandatory for search, purchase and display campaigns. In a recent announcement, Google is warning that advertisers working with click measurement providers should contact them as soon as possible to ensure that the click measurement is not interrupted. If they need to change the URL of their advertisement, the advertisement in question must be reviewed again.

Before you launch a video campaign, make sure you’re tuned for success and ready to properly measure conversion, performance and audience awareness. In Google Ads, advertisers can view a summary of the results of the video campaign to help you optimize according to what works and what doesn’t. This summary includes indicators such as viewing speed, click rate, CTR, and even completion rate.

Before your brand launches a video ad, you want to make sure that Google Ads’ conversion tracking is implemented correctly to accurately measure performance. Conversion tracking also helps you keep track of whether you’re achieving your goals. You can use Conversion Tracking in Google Ads to track the people who clicked on your video ad and ultimately perform the desired conversion action.

Parallel tracking was designed, ultimately, to help improve the speed of your mobile site by showing users the target page at once while measuring the advertising click in the background. It’s no secret that Google attaches great importance to the speed of the site, and they are already parallel tracking a mandatory feature for search, purchase and display campaigns.

Parallel tracking helps to load the target page faster, which can reduce the number of lost visits. This can lead to higher conversion rates and improved advertising performance. Parallel tracking sends clients directly from your ads to your destination URL, while clicks are measured in the background (without sending them to the tracking URL first).

How to enable Parallel Tracking

Advertisers can enable parallel tracking by performing the following steps:

Opt-out of tracking Google ads. Advertising tracking is one of the most common ways for Google and its partners to track your ads. Disabling percentage-based ads prevents ad networks from creating a profile based on what you like and what you don’t, based on your browsing, reading, or other habits. Go to “Google Settings” from the application menu, then go to “Ads” and you can turn off ads based on your interests by enabling this setting.

Step 1:- Sign in to your Google Ads account.

Step 2:- From the navigation menu, select All campaigns.

Step 3:- In the page menu on the left, click Settings.

Step 4:- Choose Account settings.

Step 5:- Click Track.

Step 6:- Click the switch next to the “Parallel Tracking” button to enable it.

Before your brand launches a video ad, you want to make sure you have Google Ads Conversion Tracking implemented correctly to accurately measure performance. Conversion tracking will also help you keep track of whether you are achieving your goals. You can use conversion tracking by Google Ads to keep track of people who clicked on your video ad and ultimately perform the conversion action you want.

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