SEO professionals always look for different strategies to get their websites showing up on the first page of search engine result pages (SERP). To reach the top of the search results will not be a problem for large corporations. But new smaller brands can also end up on the first pages of the search engine results by applying the right strategies and keywords. The search engine giant, Google processes the search of each user and instantly shows its results with the help of Google algorithms.
If your content can fulfill the search needs of a user effectively, your webpage can be seen at the top of the Google SERP. Read this article to get a good understanding of the steps to take your web pages on the top of the search engine results pages (SERP).
Steps to succeed in Search engine
Every SEO expert should know the tips and secrets to improve their website’s Google ranking and enhance its performance. There is no magic to improve the search engine results page, but to follow some key strategies that help to perform your website well. Take time to understand your target audience and their needs and identify the long-tail keywords that they are using to reach the website. This post helps you to dominate the search engines and take your website on the top of the search engine result pages. The following steps help your website to get traffic and rank in the search engine results page.
- Find our current search ranking
If you want to improve the search engine ranking, the first thing that you need to know is your current ranking. You can find out its present search ranking with the help of some tools and resources like SERPs.com. You also need to check the site speed as is it also a significant factor for Google ranking.
- Get an understanding of the Google Algorithm
Professionals in the sphere of search engine optimization should know SEO and keep up with Google’s algorithm to excel in their careers. Google changes its algorithms regularly, and they do not publish or describe every change. Many SEO specialists find it as an obstacle to improving the rankings of their websites in the search engine result pages.
Get familiar with Google algorithm updates so that you can improve the rankings of your websites. Nowadays, finding websites that publish major updates on Google algorithms is not a tough task. Google Algorithm Update History of MOZ, Webmaster Central Blog, and the Webmaster of Google are good recommendations for those who wish to familiarize themselves with the Google Algorithm updates.
- Track the vital metrics of your website
Improving the search engine ranking of a website can be a difficult task for an SEO professional without finding out the vital metrics of it. Some of the most important metrics to measure are the organic traffic, site speed, and overall health of the site to optimize it. High-quality content is essential to drive more traffic to your website and improve its ranking. Each SEO specialist needs to optimize their website with the right keywords. So, always adopt a good keyword strategy to bring your website on the top pages of the search engine results page. With the help of an SEO dashboard, you can trace the vital metrics of your website to improve its ranking.
- Make your website mobile-friendly
Today, mobiles have overtaken both laptops and computers, and its use is rising very fast make SEO professionals optimize their sites for such devices as well. Mobile-friendly websites have more chances to come on top of the SERP results. By using RWD (responsive web design) best practices, you can ensure the full functionality of your website across mobile devices.
The ranking of your website can improve by using both internal and external links. If you have the habit of avoiding broken links, then it is time to run a crawl on your website to spot 404 errors and fix them. You can use tools like the W3C link checker to spot such errors to fix this issue. Generate natural links to your website carefully and at the same time, eliminate unhealthy and broken links. You can analyze the inbound links with the help of tools like Ahrefs, Majestic, and Open Site Explorer.
- Importance of Keyword research
Keyword research is an important aspect of an effective inbound marketing strategy. As an SEO expert India, you must know how to pinpoint the keywords to attract the target audience to your website. The best way to search for new keywords is to visit the Google keyword planner after login to your Google account. SEO professionals also need to spy on the competitors of their clients and copy the strategies of them if the search engine giants like them.
- Produce high-quality content
There is no better way to update your website than posting high-quality content. If you want people to keep coming back to your site and drive more traffic to it, you need to post relevant, high-quality content on your website. The dwell time is also an important factor to impact your search engine ranking. Optimize the images properly is also important to improve the SEO ranking of your website. Huge images not only slow the page loading time of your website, but it also hurts the search engine ranking.
- On-Page optimization for SEO ranking
After finding out the best keywords to maximize the website performance, now it is time to create meaningful SEO changes on-page. Some of the factors that help in on-page optimization include unique and descriptive title tags, using schema markup, and creating a search engine sitemap.
An efficient SEO professional knows that there is no magic for a website to reach on the top of the search engine results pages, but to follow some key strategies. Do the needed research to optimize your website to improve its SERP. Adopt a data-driven approach to increase page ranking. The stories that you tell can attract the audience and improve the conversion rate. Always try to start your content with a unique message and try to use your own experiences as a part of the content. Adding a call-to-action link is helpful to increase website traffic and conversion rate.