So you started a blog because you’ve heard that it’s an easy way to make money, but you’re not quite sure how you can actually make money. Or maybe you already have a blog and are exploring ways to monetize it.
No matter which group you are in, with a blog – whether hobby blog or business blog – earning money is possible. It’s not a rich quick ordeal, but if you do it right, you can earn enough to support your family and more. Let’s dive in and see how you can make profit with your blog.
Monetisation with CPC or CPM ads
One of the most common ways bloggers make money is by placing ads on their website. There are two popular types of ads:
CPC/PPC ads: Cost per click (also called pay per click) are usually banners that you place in your content or the sidebar. Every time a reader clicks on the ad, you are paid for that click.
CPM ads: CPM ads, or “cost per 1,000 impressions,” are ads that pay you a fixed amount of money based on how many people see your ad.
Perhaps the most popular network for placing these types of ads is Google AdSense. With this program, you don’t have to be in direct contact with advertisers; you simply place the banner on your site, Google selects ads that are relevant to your content, and your viewers click on the ads. There are countless similar programs if you find that AdSense doesn’t work for you, like Chitika, Infolinks, and Media.net.
Sell private ads
Collaboration with advertising networks is not the only option when it comes to selling ads. If you have enough traffic, advertisers can come directly to you and ask you to place their ad on your website. You can also contact advertisers yourself. The biggest difference to the above option is that there is no middleman, i.e. you can set your own ad prices.
The sale of private ads can take the form of banners, buttons or links. You can even earn money by writing sponsored posts about which you write or rate an advertiser’s product or service. Another way is to write a signed post or series where you can write about any topic, but the advertiser pays for a “rought to you by” mention in the content.
The way you make money with it can vary. For example, you can charge a one-time fee for a link within a post. If you place banner ads, you can charge your affiliate a monthly fee.
Bonus tip: To maximize your income, you can also sell sponsorship space in your email newsletters (here are 5 best email marketing software), podcasts and videos.
Add affiliate links to your content.
Affiliate marketing is also another great tool to monetize your blog. Here is how affiliate marketing works:
An advertiser has a product he wants to sell. She undertakes to pay you a commission for every sale when the buyer comes from your website.
It gives you a unique link that tracks your affiliate code. This way she knows when a buyer used your link to make a purchase.
You add your affiliate link to your website. You can do this directly in the content or through banner ads. When a reader clicks on your unique link and buys the product you recommended, you earn a percentage of what they bought.
You can use affiliate marketing through advertising networks like Amazon Associates, or you can build private partnerships with advertisers and companies with an affiliate program.
Sell digital products
If you’d rather not advertise other people’s products on your site, or if you’re looking for a different income stream, consider selling digital products. This can include items such as:
Images, videos or music that people can use in their own content.
Apps, plug-ins or themes
Just remember that if you choose one of these options, you will make it relevant and useful to your readers. Many bloggers make the mistake of assuming that they are developing a product that their readers need; first listen to your readers and then create a digital product that meets their needs.
Use it as a content marketing tool for your company.
It is also possible to sell physical products in your blog and make money. Rather than thinking of it as making money from your blog, however, think of your blog as a content marketing tool that will drive traffic to your business website.
When developing a business blog the possibilities are virtually unlimited. You could sell handmade products, books, finished products and much more. Or you already have a business and decide to start a blog to win loyal customers.
For example, suppose you refurbish and resell used smartphones outside your home. You can use a blog to draw visitors to your website where you sell your current phones. Your blog could cover DIY refurbishing topics. On the one hand, it seems counterintuitive because you want people to buy your phones, but it also helps you build a brand and gain recognition. Social media guru Jay Baer explains the concept on copyblogger:
I was at a conference a few years ago, and here I started thinking about this concept for the first time, and its founder, Robert Johnson, talked…..
He said, “Well, our best customers are the people who think they can fix it themselves.”
But at some point you’ll either get beyond your depth on this project, on a project on the street, at what point will you call who? Will you randomly call someone you found on Google, or will you call the guys you just saw their logo in the corner of a 14-minute instructional video?
This concept can also be applied to services in all industries. For example, if you offer electronic repair services as opposed to physical products, you can still use the same blogging concept to increase brand awareness and win more customers.
Another way to make money is by selling memberships to exclusive corners of your site. For example, a career blog could charge $10 per month to give users access to their job board. A startup business blog could sell memberships in their forums where people can get personal advice about their business.
The key here is that your exclusive membership must be more valuable than something that your visitors can find elsewhere for free, so make sure you are worth something of value and price to ™re.
Use it to build your credibility.
Blogging to build credibility can lead to many moneymaking opportunities. For example, suppose you start a blog in the financial industry. People start reading your content, and your blog becomes very popular. You are now a recognized personality in the financial industry.
Once you have this authority, people could turn to you to co-write a book on debt management, or you could invite to speak at conferences or conduct employee financial training days.
This is certainly not a direct way to make money, but it has worked for many well-known bloggers, and it can work for you too. If you are looking for a direct source of income, popular blogs have sold 4-7 posts (sometimes more) by selling their branding and content.
The biggest thing to keep in mind is that making money by blogging is not possible by setting up your website and leaving it there. The “if you build it, they will come” mentality doesn’t work here, so make sure you’re willing to invest the time. Most bloggers donâ€™t see an increase in income for several months (sometimes years) after the launch of their blog. Before you dive too deeply into blogging, remember these little pieces of advice:
Creating high quality content
You won’t make any money on your blog if people don’t read it. After all, your readers are the ones who will make you money, whether they click on your ads or buy your products. Always put your readers first.
Don’t spend your time exclusively on your blog.
Developing a successful blog has a lot to do with building relationships. This can involve relationships with sponsors, affiliates or simply other bloggers who direct traffic to your blog. Make sure that some of your time is spent in forums and other blogs (or whatever works for you) to build these relationships and your blog.
Yes, you can make it.
It is not too late yet. It doesn’t matter if you’re not a great writer. It doesn’t matter if you think you have nothing to say. What counts is that you are willing to get involved.
Some basic rules.
If you are going to be a successful blogger, then the number one thing you need to do is RIGHT STARTED BLOGGING. Make sure you get the hosting and start a blog today.
If you are going to be a successful blogger, then the number two thing you need to do is be consistent. You don’t have to blog 4 hours a day, every day. Surely you need to invest a little more time in advance when you learn a new skill. But after making yourself comfortable, you can realistically run a successful blog for about 8 hours a week.
Choose a blog topic or a niche.
Don’t pursue niches or topics that you think will earn you a lot of money. You will create a lot of content. Make sure it’s a topic you’re interested in. You don’t necessarily have to know. You can learn and write, and then learn and then write. But you have to be interested.
Find products for sale on Amazon that relate to your niche.
Note: That should be easy…. Amazon sells everything.
Join the Amazon affiliate program.
It’s your affiliate program. If you refer someone to his website…and he buys something…you make a percentage of the sales. Surely the percentage you achieve with an Amazon referral is much smaller than the percentage you achieve with a Clickbank sale. But convert the Amazon sales. You don’t even need to know how to sell. Amazon does all the work for you. You just have to bring it there (ethically speaking.)
Remember that 8% of something much better is crap than 75% of nothing.
Write product reviews.
Write honest reviews about products related to your blog. Give the pros and cons and tell people where they can buy the product if they are interested (note: Amazon through your affiliate link.)
Throw your network away.
Write interesting articles on a very specific topic. When you start a fitness blog, don’t waste your time with articles like How to Get Awesome Abs. There’s a shitload of competition from people who’ve done this way longer than you have.
Instead, focus on articles like “Should I eat blueberries or strawberries on my cereal in the morning if I plan to walk 7 miles in the afternoon?
Ok, that may be a little too specific, but you understand. Dig deeper than everyone else. And then at the end of the post maybe a link to another article titled “3 of My Favorite Pairs of Running Shorts” where you recommend 3 fantastic running shorts that you happen to find for sale at Amazon.
Just make sure the product review is related to the original article.
And that’s how you make money blogging.
And as you grow, you can create and sell things like your own courses and private label products related to your blog on Amazon. But it makes sense to earn $1200 to $2000 per month, per blog, with only Amazon affiliate commissions.