To survive in today’s digital marketing world, you need to have a presence of both, Search Engine Optimization (SEO) and Social Media Marketing (SMM). Neglecting either of these can turn out to be an unnecessary barrier between you and your potential customers. And it will be an injustice to prioritize any one of them; both work simultaneously to build a brand yet are entirely different from each other.
The motive behind implementing an SEO and SMM strategy is to drive traffic, engage the audience, convert them into customers and retain them for a long time. However, the trends for each keep changing and avoiding confusion, and we are here with the differences between SEO and SMM. Let’s begin with shedding light on both.
What Is SEO?
Search Engine Optimization (SEO) is a tactic of attracting an audience through a robust digital presence. It is strategizing your website to rank among the top results of a search engine. Affordable local SEO services help the potential audience to find your products or services easily on each relevant search.
These results are organic and convince the audience to trust whatever you are selling. All you have to do is optimize your pages as per the Algorithms of Google, Bing, Yahoo, or any other search engine on which you want to rank.
Those who manage to ace their SEO enjoy heavy traffic and high conversion rates.
How Does Search Engine Optimization Work?
Let’s talk about the most famous search engine here: Google. SEO is about being among the good books of Google by implementing the exact algorithms on your website. It mainly revolves around the content, designs, interference, and technicalities. People looking for some pocket friendly packages are presented with various affordable local SEO services pricing to help them rank on top.
If we look closer, SEO can be of two types:
SEO experts mostly have a high command of on-page optimization. It means each page of the website goes through a critical examination. It works when each page’s content design revolves around specific keywords you want to rank on and optimize pages with images, headings, internal and external links, and right URL structures.
The content has to be precise, relevant, easy-to-understand, and informative. Google wants to serve the audience with the best content, and if you do not fall on the standards, you can never rank among the top ones.
On-Page SEO is about making your website win over competitors where the search engines are the judges. Most brands focus on desktop SEO only, but we want you to be more consistent with mobile-friendliness because that is what Google wants.
Off-page SEO is about evidently proving your website to be trustworthy. It is to create and boost your brand’s presence on other platforms. Off-page SEO helps build website authority by getting backlinks from other sites, which redirect the audience back to your website.
Another way is by making a presence on social platforms. It includes bookmarking, review websites like Google+ and Yelp, and social media platforms through engaging content that drives potential traffic.
But always remember that the quality and authority of the website you are placing your link on should be high, or else it will negatively affect your SEO.
What is SMM?
Social Media Marketing (SMM) is an effective way of building your brand’s recognition and personality among the most likely audience to interact with your products or services.
Long gone are the days when customers used to buy whatever you used to show them immediately. Today’s time is about branding and creating an image through value-added creative content on the platforms we spend most of our spare time on.
So, SMM is about the stories you tell on social media platforms like Facebook, Instagram, Twitter, LinkedIn, YouTube, Pinterest, and many others. Regular content generation helps users recognize your brand name and increase visibility. And high-quality presence back your Search Engine Optimization too.
How Does Social Media Marketing Work?
SMM revolves around the content and the activities you perform to engage the audience. And honestly, it is not only about the number of likes; you have to maintain the impressions, engagements, creativity, conversions, and retention throughout.
There are two ways to do Social Media Marketing.
Organic Social Media Marketing
Organic SMM means recognizing the most relevant platform and using it effectively to market your brand. For instance, if your business base on music, YouTube, Spotify, Soundcloud, and Facebook will work best for you and not LinkedIn or Instagram.
Then comes the image you create for the brand, the logo, descriptions, content, timings of posting, and your response/the way you interact with the audience.
Furthermore, it is about promoting your business pages on relevant groups or influencers.
Paid Social Media Marketing
Paid SMM helps you to target the exact demographics of your target audience. It displays ads based on the users’ interests and buying habits and increases conversion chances. And if you manage to convince the target audience with high-quality products/services, you successfully retain them even when you stop displaying ads.
If you go deep, you can even start with influencer marketing and do not think it is a waste of money, especially if you are using Instagram. To your knowledge, 49% of customers blindly trust the recommendations which influencers give, and 70% of the teenagers follow them even more than they follow celebrities.
SEO vs. SMM: The Difference
Now that you know what SEO and SMM are, you can identify where you stand at the moment and how far do you have to go. Understanding the core difference between the two terminologies will help you determine which one will work best for your brand.
SEO is all about building your website, driving traffic, generating leads, getting sales in return, and strengthening trust. In comparison, SMM is about customer engagement, communication, brand image, viral activities, promotion of products or services, lead generation, and business.
SMM is a two-way process and helps you promote the things which are less famous or things you want to get viral. While SEO is a slow process of ranking among the top search results, it drives the perfect Return On Investment (ROI).
What Does Your Business Need, SEO or SMM?
SEO is a slow ongoing process. You cannot rank on the first page as you start; it takes at least six months to get you that position. So you have to be patient and start making a social presence while implementing SEO tactics.
The target market also plays a vital role in deciding which one to prioritize. If you aim to attract an audience ranging from age 18 to 34, go with social media first. You can further go with paid social media marketing option and reach out to the right target audience. And if you find a high search volume of the keywords defining your brand, go with Search Engine Optimization first. There are more chances of getting high-quality traffic from the search engines.