To get the larger piece of the pie you have to invest in the perfect eCommerce tool that will help you manage all the necessary tasks in one place. Running an eCommerce platform can become easier if you choose the right eCommerce software. Most eCommerce software gives cloud services so that the user has access to almost anytime and anywhere.
But there is a catch choosing the right software is not easy as it seems. In fact, most of the major decisions about the business are taken based on the reports generated by these ecommerce softwares. There are certain parameters that a customer must look out for while choosing his perfect software. But first, let’s understand
What is an ecommerce platform?
It is a software application that lets an online seller work freely on one platform and easily manage multiple websites, marketing sales, and necessary operations. Platforms like eVanik offer several powerful features that a business needs.
It also offers auto integration with several business tools that help the seller run a centralized operation from one place.
Now let’s look at some tips that will help you in choosing the right eCommerce software for your needs. Since every online platform has its own unique way of working and software must reflect its way of working in its functionality. So you must look out for the tool that offers the most advanced features with no additional cost.
Learn to ask the right questions and go for a free trial
- Like every decision in your business, you must prepare a list of questions and be prepared from any angle possible. You can try connecting with the sales team and grill them properly and test out the features by asking for a free trial.
- Here are few questions that you must take into account
- Be sure it has all the drop-down menus you need
- User friendly
- Reliable hosting solution. In other words, the tool must not crash during high traffic days
- Offers great customer support at no extra cost
- Enable you to sell products directly to the customer i.e via Amazon, Facebook, eBay, etc without going through the hassle of managing separate inventories
- Is the tool mobile optimized?
- Offers auto integration with other utility tools
- Have detailed tutorials that help any newcomer to work on it
Some extra angles you can explore
- Are there any hidden costs associated with the service
- How will you be able to manage inventory on the tool?
- Must have multiple payment channels (Paypal, credit, debit, etc)
- Is the theme customizable on the tool?
If you are able to get the right answers, you can sign up for a plan that suits your business needs.
Tip – 2
Compare the pricing of the tool you selected with others
Ecommerce platforms are not cheap and every platform offers a wide range of technologies in one place like hosting, checkout, PCI compliance, fraud protection, DDOs attacks, payments, and more.
Pay special attention to what is included in the offered price point and make sure to calculate the projections so that you can capitalize on the cost you are spending.
Tip – 3
Test every functionality of the tool
When it comes to the tool functionality you will definitely get everything you want but how you can operate on it, that where the real catch is. It means if the tool is easy to navigate, everything is set up properly and is good to use over time.
Here are few things you must look out for –
Better flow of use
You must look out for the setup flow before the launch, make sure it is pretty self-explanatory for example flow of loading and listing products, setting up taxes, payment process etc.
Better SKU management
Loading in bulk from a CSV file is quite easier than entering the product using basic methods. In case you have a flow of unlimited products, you must be able to keep track of all the orders. So make sure you have a product with a growing catalog.
Onclick integration of application
You must be able to use multiple utility applications in one single place. You have to make sure every tool that you require must integrate into one place.
Centralized operational management
Several eCommerce businesses thrive by working on omnichannel strategy. Believe it or not, every seller is active on amazon, Etsy eBay, or any other platform. It is important for them to expose their product to a wide range of audiences via multiple channels.
With these many products and several channels, it becomes hectic to manage them separately. Be sure the tool offers a centralized option to manage all these eCommerce platforms in one place.
Tip – 4
Recognize the scalability and flexibility of the platform
It is always advised to look at the KPIs of all the platforms. Be sure that the tool has the potential to automate all your necessary tasks that are needed to be done. For example, eVanik can process hundreds of requests in seconds where if all of this manually it would take hours, counting the factor of multiple platforms.
Being a businessman you have considered all your options both short and long term. That will save a lot of time and money by emphasizing marketing strategies and objectives.