One of the most important factors that have shaped digital marketing strategies today is consumer stories. By this, we are not necessarily speaking of long narratives, explaining the memories and experiences of a customer in using the products or services of a brand. It can also be a short testimonial or a social media post, mostly sharing the positives of taking the journey with a particular brand in the discussion.
How do think does it influence the growth of a brand? Well, it’s mostly through consumer engagement, adding further to the authenticity of the brand. In simple words, impactful consumer stories augment the purchase consideration of potential customers. So, if you are a business, wondering what else can boost your digital marketing strategy, try out consumer stories. Digital marketing bureaus believe it’s a newfound way to create brand awareness, humanise businesses on social media, generate customer loyalty and extend the boundaries of reach.
But the million-dollar question is how to include it to one’s digital marketing strategy? The article today shall enumerate them to gain insights from. So, here goes out a few tips right from the horse’s mouth.
1. Customer Criticisms and Suggestions
Do you know why social media has grown up to be the powerhouse of businesses operating online? It’s because they get to know, loud and clear, about the opinions of customers in real-time. On discerning, they get to act quickly and make a move to improve customer satisfaction. If you are a brand, we suggest you keep a tab on constructive criticisms and suggestions and take it as an opportunity to refine products or services. Involve a digital marketing bureau for constant monitoring if you are pressed for time.
2. Sharing User-Generated Content (UGC)
While a catchy content with plenty of supportive visually aesthetic graphics does engage the target audience, it’s not the sole way to attract them. Another impactful means is by sharing UGC created by your customers. Just let them know in prior, about the hashtags to use while tagging your brand in a post. When you finally get a list of them, start analysing each one of them and reshare the best ones. Not only does it make them viral in the digital world but also lowers your marketing efforts by half.
3. Chasing Brand Mentions
Don’t miss out on the miraculous power of consumer storytelling moments by keeping a track of your customers’ posts on the wrong platform! Examine all the social media platforms, shortlist the ones where most of your followers are on and track brand mentions. If you can do it in real-time, you can extract the worthy ones and reshare them for more engagement. Hire a digital marketing team if you feel it’s too tedious for you.
4. Video Testimonials
Plain website testimonials are no longer the fad, but video testimonials are absolutely engrossing. If you wish to humanise your brand, go for them to display how end customers enjoy your products and services. This way, you can deliver to potential consumers an overall customer perception of your brand.
How are Brands Acing this Storytelling Approach in Digital Marketing Strategy?
Well, a lot of companies are switching to mini ads such as YouTube’s six-second story challenge and Facebook’s six-second ads. They are incorporating storytelling into them to connect with their followers. Believe it or not, but many have shot to fame with this fresh and innovative approach. And why not? After all, people have grown weary of long content. The youngsters today look for short and crisp ones to match their shorter attention spans. Immersive storytelling by leveraging VR to forge a connection is another approach in which brands are investing both their time and efforts in.
Now that you know how to boost your digital marketing strategy through consumer storytelling, go ahead and connect with your target audience on a more personal level.