With over 2 billion active users across Facebook and Instagram, social media has been a substantial platform people have been using to promote their different products and services. On top of their massive user base, Facebook, and Instagram’s ad selecting tool are quite sophisticated. The chance that your target audience uses one of these social media platforms is exceptionally high. This gives you the perfect opportunity to actually reach your target audience and even convert them into customers.
Unlike other standard advertising options like Amazon and Google, Facebook ads offer a different type of advertising referred to as interruption marketing. While Amazon and Google solely focus on advertising to customers who have already been searching for similar products, Facebook shows your ads to people who are not actively searching but may still be potential customers for your product. This is a great way to grow your customer base and educate people who didn’t know they needed your product and why they need it.
Preparing Your Amazon Products for Facebook Ads
Optimize Your Amazon Product Listings
You don’t want to spend money on advertising if your Amazon listings are poorly constructed. Be sure to focus on your product title and copy. Create high-quality photos and graphics for your products so you can further explain what your product is and what it does precisely. Also, consider adding enhanced brand content (EBC). Finally, fully utilize Amazon’s advertising in sync with social media advertising. All of these work together, and if they are not set up correctly, you will not fully benefit as much from amazon social media advertising.
Take Advantage of Facebook Messenger and a ChatBot
You can create a Facebook Ad that opens a conversation on Facebook Messenger. From here, you can ask inquiries and answer questions, send special coupon codes, and have them opt into your newsletter and much more. These options can lead to higher open and browse through rates than email.
The chatbot only works within Facebook Messenger. It is a plugin that you can utilize to help create a conversation flow. Potential customers will feel as though they are talking to a real person and will be getting the information they need. Still, you have to set it up to identify specific words and provide a response associated with those trigger words. Sometimes a real person may need to jump in the conversation, but this can quickly elevate to answering a ton of individual questions and comments. This is also a great tool to use to share promo codes and gain customer information, like emails.
Perform Split Tests on Your Facebook and Instagram Ads
A Split test, also known as A/B tests, can help you determine which ad and copy are doing better and see if it is hitting the specific target audience. It is also important to note that you need to run ads that have the same overall objective. For example, you want them to subscribe to a newsletter.
It is essential to learn more about your target audience and confirm that you’re identifying with the correct audience. You will be running all your ads, Facebook and Instagram, via Facebook’s ad manager. Furthermore, you can capture the demographic data that can help you better tailor your ads to the right audience and see all of that in your ad manager account.
Getting Started on your Ads
There are several things that you need to do before you even start advertising on social media.
- Set up your accounts. Secure a business Facebook page and Instagram account.
- If a website is applicable, create a useful landing page. This will allow you to pull in emails. This landing page can also be a great tool used in your ads.
- Setup and link your Facebook pixel to your website. This can help identify the demographics of those who click through your ads.
- Organize your Facebook Ads Manager account and add in your credit card. You can set ad limits to ensure you won’t stray from the budget that is reasonable for you. This account will allow you to advertise on Facebook, Instagram, and Messenger.
Final Tips for Amazon Marketing on Social Media Platforms
Always create consistent content and customer experiences across all channels.
Make sure to follow your data so you can determine what is working and what isn’t. This data will also help you narrow and identify your specific target market.
Your ads should turn into a positive emotional response from your target audience. Make your potential customers stop and think, “Hey, that’s me. I could use that product.”
This information is available from your data. Use the data to be able to pinpoint your ads to the correct audience. Narrowing down your demographic can make your ad stronger.
Having your ads on social media requires to be continuously watched and evaluated. Peoples habits change depending on what is trending; your data will change too. Make sure you are up-to-date on your ads performance, so you don’t waste resources.