You want to rank #1 on Google using 7 free SEO tools in 2020. You don’t have a ton of money. You can’t hire an agency. What do you do? Today I’m going to share with you seven free tools that’ll help you rank number #1 on Google.
1. Google Search Console
Most people use Google Search Console just to see what keywords are ranking for. You can do that, it’s not that effective. The reason you wanna use Google Search Console, especially if you wanna rank number is for this specific tactic.
When you log in to Google Search Console it’ll show you all the keywords that you’re ranking for that are driving the majority of your traffic. Look at what pages those keywords are driving traffic to. Take the title tag of that page in the meta description and make sure you include the keyword.
Optimize that title tag to be more appealing. If you’re not sure how to optimize the title tag go by a magazine or go look at a magazine. Magazines have amazing headlines. 10 Ways to Lose Weight in 30 Days. How to Shed Five Pounds in the Next Week. Seven Ways to Do Yoga as A Beginner.
I’m making up these titles, they may not all be the best, but there are a few things you can do. You can take the inspiration from magazines and try to craft your headline. By creating your headline, or title tag, or meta description that’s more appealing as well as including the keyword, you’re more likely to get clicks.
If you do a search on Google as well as another thousand people and guys all search for the same term and everyone clicks on the second listing instead of the first listing. What do you think Googles going to do? They’re going take the second listing and move it up to number one.
And, by optimizing your title tag to be more appealing you’re going to get more clicks. And, one simple way you can also do this is by evoking curiosity. The Seven Benefits of Green Tea. Number Five is Going to Shock You. I would be like. I know green tea is amazing, but what’s number five? I want to check out this article. That kind of stuff gets you more clicks.
You have Google Search Console it already showed you what keywords you’re getting traffic for. I want you to take those keywords and go plug ’em into Ubersuggest. This will show you all the long tail variations of those keywords.
If you already rank for the head terms it’s really easy to rank for the long-tail terms. You don’t have to build any links. You don’t have to do a ton of on-page optimization. It’s super simple. You take the keywords Ubersuggest gives you. Let’s say you rank for digital marketing on page one.
You type in that keyword into Ubersuggest, you see all the other keyword variations that it gives you, and see if you can take those keywords and integrate ’em within your site. Within that page, that’s already ranking for that term like digital marketing. By doing that within 30 days you’ll find that you’ll get more search traffic to that page.
But here’s a trick, you can’t just take those three words and add ’em to the page, you gotta integrate within your content. That means you may have to add the keywords and as well expand upon your content so that way it flows and it all makes sense.
If I don’t your going to have a hard time ranking for all those terms, ’cause people are gonna read your content and be like, whoa, this doesn’t make sense. They are going to bounce away. You need a adjust your content and sometimes that means rewriting them. You may also want to take some of those keywords and put them in the title tag and meta description.
Right, those keywords that you’re getting from Ubersuggest. By doing that it’ll also help you rank for those longer tail terms. And, the cool part about Ubersuggest is it ranks all those keywords by popularity and how easy it is to rank from. That’s called search difficulty.
So, there’s an SD number. That number the higher it is the more competitive it is. The lower the number the easier it is to get ranking for that term.
3. Yoast SEO plugin
Most of you guys are running on WordPress. SEO isn’t that easy, but what if I told you one plugin will make your on-page SEO so much simpler. The Yoast SEO plugin will help you optimize your code, your title tags, your meta description. Heck, it’ll even help you create an XML sitemap that you can just plug into Google Search Console, and it does this all for free.
That way when you release new content it pings Google lets ’em know through the sitemap, that way they can index that content, and grab, and rank it.
The fourth tool I have for you is websiteresponsivetest.com. The reason you want to go to this website is your site needs to be mobile compatible.
Google has a mobile-first index. By putting your URL on this site it’ll tell you, hey, is your website responsive, is it mobile-friendly. You want a mobile-friendly site. The more mobile-friendly it is, the higher you are going to rank in Google’s mobile-first index.
If your site doesn’t look good on a mobile device think you are going to get a ton of rankings, of course not. That’s why you need to insure that your site looks great on a mobile phone. Not just your mobile phone but all the other ones out there, ’cause there’s iPhone, there’s an Android phone, the list keeps going on and on.
And, this site will help make sure that your website is compatible with all of them.
5. Google Trends
You’re probably wondering, how’s this SEO tool. Well, Googles moved into brand signals, and they’ve had for years but now they’re more impactful than they ever were before. In other words, Google wants to rank brands higher than non-branded sites.
Because there are all these people creating fake news and fake information out there, Google doesn’t want to rank any of ’em. By creating a brand you’re going to do better. Google Trends shows you how your brand is doing compared to other people.
The higher the line or the graph for the brand of your competition the better off you are. You want the bigger brand and Google Trends will show this. If you’re trying figure out how to get a better brand it’s by leveraging omnichannel approach.
The more people that see you, the better off you’re going to be in which if you do content marketing, SEO, social media marketing your out there more times. you’re going to be following what’s called the rule of seven when someone sees your brand seven times they’re much more likely to resonate, keep coming back to your site and that will help you get higher rankings in the long run. I know that sounds crazy but trust me brand signals is huge.
6. Google PageSpeed Insights
Google PageSpeed Insights. How many of you guys think PageSpeed impacts SEO, if you do leave a comment with yes if you don’t leave a comment with no. Here’s the thing, it does. More people use Google on their mobile phone than they do on their desktop computers.
That’s why speed is so important. Google has an index just for mobile sites. You want to ensure that your website loads as fast as possible so use Google PageSpeed Insights because it’ll tell you how Google looks at your site from a load time perspective. And, they’ll tell you what you need a change to make it load faster.
7. Keywords Everywhere
It’s a Chrome extension it’s called Keywords Everywhere. Whenever you are performing Google search you will find that in many cases you are performing a Google search for other keywords related to your space or your industry.
Keywords Everywhere will show you how many people are searching for those terms and other related keywords as you’re using Google, right there on the screen. The reason this is important is as you are just using Google like a normal user it will give you more keyword ideas, ’cause you can see that search volume and good some of these keywords are as well as other variations.
When you’re trying to optimize your website you wanna think about SEO day in and day out. And I know that’s gonna be hard but Keywords Everywhere will help you, because as you’re doing searches on Google. Keywords Everywhere will remind you, be like, these keywords popular.