SEO (Search Engine Optimization) is a process of improving the website traffic with quantity and quality content. SEO targets both paid or unpaid traffic.
Here are some tips regarding SEO strategy:
1. Find relevant Keywords for your website.
This is the most important strategy for SEO because keywords play a very important role in website ranking. Many people only write some words while doing on-page SEO but it is not the right way of doing it. For keywords, you have to get to know about your website as what your website is giving to the user. Is the website relevant for users etc? For keywords, many big companies hire employees only for finding relevant keywords so their website can rank easily.
Before doing on-page SEO firstly people have to find the maximum keyword for the website and remember the keyword should be long-tail because long-tail keywords are less competitive. Longtails keywords are very much helpful for website ranking because their competition is less and easy to rank websites on google with a keyword. If people go for a short tail keyword as they are very much high in competition then a website to rank on google takes very much time.
So, if you want to rank a website on google with less period then go with long-tail keywords as they are less competitive.
2. Meta Description
Meta description length for SEO between 156-160 characters. In meta description, the focus keyphrase must be there for better on-page SEO results. It is an element that describes the content of your page for the benefit of the customers in search engines. The exact focus key phrase must be there in the meta description.
Meta description attracts the user for SREP result for click. Always avoid duplicate meta descriptions.
3. Internal Links
Generate quality internal links for better SERP results. While doing on-page SEO every page required internal links to increase SEO score. Internal links are any link from one page of your website to another page of your website. Users use the links to find the content on your website. Therefore, good internal links are crucial for SEO.
4. External Links.
External Links is the hyperlink that points to another domain. In SEO, external links refer to the links that connect other sites and point back to your website. These links measure the volume, relevancy, and quality of your web pages. It is also known as outbound links. Always make external links on high Domain Authority and Page Authority websites to get quality external links.
5. Alt Tag
Alt tag refers to a tag that describes the image in a better way for the user. Alt tag defines the image that what is about to tell image. While ALT tags need to be in detail, they also need to be brief. They should not be full sentences or paragraphs. With a limit of about 125 characters, an ALT tag should give enough detail for users and search engines to relate the image in the context of the page.
Write informative content only through which users get attracted to read the blog and write comments after reading the blog. It is not necessary to write only related topics to your website, Informative or latest happening topics generate curiosity to read the blog. Make a habit of writing the blogs once a week or daily to gather the audiences.
The content should be unique. Write on those topics that the users are interested in it. This helps to create a content strategy and remains focused on your goals.
7. Compress media files before uploading them on site.
This step is a very small step for SEO, especially for mobile optimization.
As website or blogs grows then the media files matter for google ranking. When the users increase day by day then the loading factor of the website attract the public. These media files retain the public to your website. Bigger files increase the loading speed of web pages and take time to render the files to your website. So, small media flies faster than the website will load.