Measuring how well your search engine optimization is going may seem simple and obvious but there is more to it than where your site ranks. Your website’s rank in the search results should not be the only or best way to measure your SEO performance. There are other metrics that you can track to get a clearer picture. Let’s begin by taking a deep look into what SEO is.
What is SEO?
Search Engine Optimization (SEO) is the science of optimizing your site for keywords to help your website rank higher in the Search Engine Results Pages (SERPs). SEO is a combination of three processes: Technical SEO, On-Page SEO, and Off-Page SEO.
Technical SEO is making sure that your website is easily crawlable by search engines. This includes have clean code that runs efficiently. In addition, technical SEO checks to ensure that your web server allows the search engines to crawl your pages and not allow them to crawl pages that you do not want listed on search engines (like admin pages).
On-Page SEO is search engine optimization that you perform for the content of your pages. This includes ensuring that your content has a good mixture of text, photos, and videos. Your content should be of a sufficient length to engage your visitors. The pages of your website should be optimized to match desired keywords that searchers might be using to discover your website.
Off-page SEO is the process of finding sites that are in your same niche and trying to get them to link back to your website. Google uses something called authority as one of the factors for determining the ranking of the search engine results pages. It figures out the authority of a website by how many other related websites link to that website. Getting these other sites to link to your site (called backlinks) is the most time-consuming part of any Search Engine Optimization campaign.
With all these efforts taking place for your site how do you gauge the search engine optimization is helping your site? The answer should sound familiar to any business owner. You measure success using metrics.
One of the initial tasks after starting a new website should be to get a Google Analytics account. Google Analytics is a tool that you can use to capture and view many metrics for your site. Some of these metrics include total unique visitors, pages viewed, how long visitors stayed on those pages, and many more. These metrics give you a complete view of what is happening on your website.
If you have not already, then go to Google Analytics and sign up. After you register you will be given a code snippet that you can include on your website. This requires a bit of technical knowledge so if you do not know how to update the code for your website then contact your webmaster and ask them to configure the code for you. This will allow Google Analytics to track metrics for your site.
Some key metrics that we are looking for are total unique visitors per day. Hopefully, visitors to your site are not just looking at a single page and leaving. We want them to be looking at multiple pages and being fully engaged on your site. This metrics takes this under consideration and only measures unique visitors to your website. Another key metric is called Bounce Rate. This is a measurement of how long these visitors are on your pages before leaving for another page or website.
How to monitor SEO Performance
We can use these metrics to measure how well our search engine optimization is doing. The first metric that we can use is total unique visitors per day. As we go about doing search engine optimization daily, we should notice an increase in the total number of unique visitors per day. This is because our page is ranking higher in the search engine results. Your website may not be on the first page or number one in the search results but if your SEO is working then you will see a steady climb up the search engine results pages.
The other important metric is bounce rate. If our content is SEO optimized, then it should be engaging and relevant to your visitors. This means that they will be looking at your pages longer and your bounce rate should decrease.
As you can see from this article, where your site ranks in the search results is not the only or best way to see if your search engine optimization efforts are working. There are other factors to consider including more than were outlined in this article. To learn more about how Search Engine Optimization can help your business contact an SEO Agency like AdminTome Enterprises LLC. AdminTome Enterprises LLC specializes in Search Engine Optimization in Austin, Texas.