Online shopping and live video shopping have witnessed a major high this year, thanks to the pandemic. It is also winter season, so if you’re a retailer or own an online business, this is a pretty exciting time for you. The shopping bug is just beginning to bite, and buyers are looking to find the appropriate items for winter.
As the season changes, retailers have to put in a lot of thought into what products will sell the most in their stores – those that are worth selling. A majority of e-commerce stores fail because they can’t find trending products to sell online. With so many products already available in the market, finding one that sells the best has become an arduous task, especially when there is endless competition and every second e-commerce store is trying to follow the same strategy.
In such a scenario, being unique, staying alert and experimenting more often will help you boost sales. Also, the carefully curated list given below – of things that are popular with consumers during the winter months and the holiday season – will help you with your woes. Take a look!
1. Winter Boots
Boots come in all shapes and sizes – calf-length, ankle-length, knee-length, thigh-length, etc. – and are the most comfortable footwear option during the cold months. Therefore, buying boots for the winter season is a no brainer. Many shoppers will come looking for a pair or two of winter boots, to avoid the inconvenience of the icy weather and keep their feet warm.
2. Scarves, Hats and Gloves
These are the most fundamental items to wear during winter. Aside from adding trendy wear to their outfits, customers will look to have an adequate supply of nice woollies to keep themselves warm.
3. Coats and Jackets
Without an appropriate warming coat or a layer of warm clothing, a person will be shivering in a short time while outdoors in winter. It is in these conditions that coats and jackets come in handy. Besides, they look good too, so you can be warm and stylish at the same time!
4. Thick Socks
For all the times you don’t feel like getting out from under the covers and walking on the cold floor, thick woollen socks will come in handy. Walking barefoot in the house is no longer comfy, and therefore, thick socks are required. These will not only ensure a comfy experience in the house but will also provide that extra warmth while outdoors.
5. Indoor Workout Equipment
Working out in winter may become a little difficult for those who are used to outdoor runs and exercises. However, they can continue their workout routines by buying indoor gym equipment, for example, yoga mats, dumbbells, benches, and jump ropes. This equipment will be crucial for fitness during winter and is a great addition to your stock, especially because of the reduced outdoor activity during this time.
6. Tea and Coffee
A lot of consumers are stocking up on warm beverages like tea and coffee in order to keep themselves warm. Tea and coffee also have a positive impact on mood and general health.
7. Heating Pads/Hot Water Bottles
Heating pads and hot water bottles become a necessity in cold weather. While they help alleviate the aches and pains that seniors experience due to the cold, they also provide warmth if and when required, especially when you get under the covers – you don’t want to feel that icy blanket on your feet now, do you?
8. Fitness Trackers
While it’s easy to monitor your fitness goals when you’re working out outdoors, it becomes tough to do that when you’re exercising indoors. Due to the lack of area, exercise routines tend to become restricted during winter. No need to sweat over that, though, because that is exactly the reason why fitness trackers exist. So, if you’re working out in your room or the basement or the garage, and need to find out how many calories you’ve burnt, fitness trackers can be a great help.
So, there you have it! We hope this list helps you in figuring out what’s trending among consumers during the winter season so that you, as a retailer, can stock up well on these items. To further boost your online sales and to reach a wider consumer base, you can also leverage the facility of live online shopping which has become a rage among customers today. Good luck!