Who doesn’t own a smartphone today? As per Statista, nearly 78 percent of the global population owns one or more smartphones now and this number will continue to increase in the future. In fact, Statista also says that the total number of worldwide mobile or smartphone users will reach nearly 5.9 billion. Now, that’s a pretty huge number, isn’t it?
With this, even businesses are becoming more aware of the benefits of embracing a mobile strategy now. Not only do mobile-only users have overtaken desktop-only users, but the usage rate of mobiles have surpassed desktop usage.
Well, now you may be thinking, which one is better, a mobile app or a website that can even run on a mobile device. Though both a website and a mobile application can run on mobile devices or smartphones, having a mobile application is always a better and smarter choice to succeed today.
And here are the reasons why every business must go for mobile application development and not website development in 2021.
Mobile apps are much faster than websites:
If you want your customers or users to complete their tasks faster, a mobile application is a way to go. An app whether Android, Windows, or iOS have proved to be nearly 1.5 times faster as compared to the speed of the websites and its mainly because of this reason –
App Stores use the local storage data because of which fetching and loading information on the mobile devices become a lot faster. Whereas in the case of websites, you need to fetch the data from the webserver and this means you have to rely on the internet speed for it.
Mobile applications offer better personalisation:
The key to close sales faster is by offering more personalised content. And this is where applications again prove to be better than websites. Mobile apps have better filter options to allow the users to choose whatever they want from the app as per their own preferences and behaviour.
Also, users can open a mobile app with just a single tap on the app’s icon once they have installed it on their device but in the case of websites, they have to remember the specific URL every time they want to use the site. This is another reason why apps offer a better and more personalised experience than websites.
Gives the ability to work even in the offline mode:
Websites fully rely on the availability of the internet whereas, you can use a mobile app to some extent even when there’s no internet connection or simply when you are offline. This does not really mean that you can access a mobile app fully in offline mode but you can access the basic functions of an app without the internet. And of course, you will have to come online to use the advanced features and functionalities of a mobile app.
Instant updates and easier sending of push notifications:
As long as a user has your mobile app installed on his or her device, you can easily and instantly send push notifications to him or her about offers, new arrivals, discounts, promotions, etc. Whereas, in websites, though you can send push notifications to the users you have to send these through the web browsers and remember, all web browsers do not support this feature of sending push notifications.
Users spend more time exploring mobile apps now:
Mobile applications are preferred and used much more than websites. It is found that a mobile user opens an app 9 to 10 times a day because of the ease and convenience of using whereas some websites are not even opened once in a day by mobile users. This simply means if you want a higher ROI, and more users, you have to have a mobile app instead of a website.
A better online presence:
Mobile apps are easier to explore and navigate as compared to websites. There are ample app development tools and trends available today that help developers to build even more innovative and stunning mobile apps, ensuring a better online presence to the brand or business than a normal website.
Faster and easier stream of conversions:
Unlike websites that can be opened only on the browsers by typing the URL of the sites, mobile apps offer instant and real-time conversion options to ensure smooth and quick communication between the users and the brand. Users can just open the app with a single tap on the device to communicate with the business.
Now, with more and more worldwide users spending more time on different mobile apps for almost everything they need, it is time for you to go for mobile app development as well to boost your ROI and engage more users from different areas of the globe.