SEO in 2020: Going Beyond Google

SEO is important, but every year it becomes more and more complicated. In March 2020, Google will have a potentially large algorithm change that will reduce the value of guest messages in search rankings. Thus, if your SEO strategy is 100% based on guest messages, diversification will be important to maintain your rankings. One of the best ways to get inbound links is to do original research that has value for your industry. Original research allows your brand to share something new and exciting with the industry. It creates motivation to connect because it is evidence-based and will be a topic of discussion in the industry. As a result, the original research gets extensive media and social media coverage, which helps to improve your search engine rankings.

As Google’s algorithm continues to evolve, a high ranking in search results goes beyond links and on-page SEO optimization. This is where copywriting comes into play – especially the content of long forms. With SEO web copywriting, creating page by page for your website, your business can start ranking in some of the most valuable searches related to your industry. If you have the best answers to people’s questions, Google will reward your pages with the best positions. Our SEO team will study the questions that search engines want to be answered, and our copywriting and design teams will create the best page on the web to fulfil these search queries. This combination of site copywriting ensures that your business not only provides useful information but also looks professional, smooth and modern.

Reasons for optimization for other search engines

A key part of marketing is search engine optimization. This marketing is strictly for end-users of Google, Bing and other search engines. If successful, search engines will rank you higher in search results. This is extremely powerful because it brings you visitors who are actively looking for your services. To take full advantage of SEO, you will face a compromise, which is to provide a better experience for search engines compared to the best experience for your end-users. Officially, search engines say you need to build everything exactly as you want it to be for your users and let their bots interpret the pages.

Optimization on social networks is becoming an increasingly important factor in search engine optimization, which is the process of designing a site so that it has the highest possible ranking in search engines. As search engines increasingly use recommendations from social media users such as Reddit, Facebook, Tumblr, Twitter, YouTube, LinkedIn, Pinterest, Instagram and Google+ to rank pages in search engine results. It is understood that when a web page is shared or “liked” by a user on a social network, it is considered a “vote” for the quality of that web page. The local is becoming more and more important.

There are many reasons why we should look beyond Google for our SEO strategies in 2020.

Google’s market share is slowly declining.

When Google+ was launched, it was positioned as the search giant’s answer to the popular social network Facebook. However, as time passed and as Facebook grew in popularity among marketers, Google+ slowly moved into the background and in most scenarios was not a priority for social media marketers. Content creators will get more analytics to help them understand who’s viewing their content on LinkedIn. The new functionality allows you to offer new profile improvement suggestions that will help make your profile more visible on the platform. LinkedIn offers a few tips to get the most out of new changes in this blog post.

Google has a dominant controlling interest in the search market. Google is the most widely used search engine on the Internet with a market share of 54%. Yahoo! is Google’s closest competitor with 23%, less than half Google’s share, and MSN even lags far behind Yahoo!, significantly behind in 3rd place with a market share of 13%.

Ignoring other search engines may result in your site taking a bad place in their ranking.

Register your site in major search engines so that your clients can easily find you. You may have the biggest product in the world, but if no one can find your store, you won’t make many sales. Build search engine optimization into your site content so that your site will occupy a high place in search engines. SEO is the process of including the best number of keywords related to the topic in the text of your web pages so that search engines rank them at a high level: not enough density of keywords and the page can be ignored as not related to the topic; too many, and the page can be ignored as worthless spam.

Traditional search engines

Traditional search engines return thousands of results in a split second. However, it’s your job to find out which results are advertising (hint: usually the best results), which results are highly rated because the people who created this website know how to play the system, and what results can be useful. Often you browse many pages and try different keywords. All this takes time.

Using a traditional search engine, you enter a keyword and the results page comes back to you. These results have been compiled by sites like Google, which browse all the major sites on the Internet and rank the best results by predefined criteria, i.e. sites with the best incoming links.


Bing is Microsoft’s response to Google and it was launched in 2009. Bing is the default search engine in Microsoft’s web browser. Bing always strives to make it the best search engine, but it has a long way to go to give Google competition. Microsoft’s search engine provides a variety of services including image, web and video search along with maps. Bing introduced Places (Google equivalent – Google My Business), it’s a great platform for business to present their data to optimize search results.

Similarities and differences

Bing & Google:- Bing is a search engine owned by Microsoft, and it uses the same technology as Google to index and offer data. However, Bing has added some added value to its search engine directly from the glamorous home page, which is better than Google’s white home page (controversial). Bing is useful when you do a keyword search for a specific project because of its relevant keyword suggestions; Bing will also record all your past searches to help you memorize and find the data quickly. This has helped Bing to compete with Google.

Bing has been criticized by Google competitors for using custom input through Internet Explorer, the Bing toolbar or Suggested Sites to add results to Bing. After it was discovered in October 2010 that Bing seemed to mimic Google’s autocorrection of results for misspelling, even though it didn’t correct the spelling of the term, Google created honeypot by setting up Google’s search engine to return specific unrelated results for 100 obscene queries such as hiybbprqag.


From October 2011 to October 2015, Yahoo was searched exclusively by Bing. From October 2015, Yahoo agreed with Google to provide search-related services and since then, Yahoo results have been running on both Google and Bing. Yahoo is also a standard search engine for Firefox browsers in the US (since 2014).

Yahoo, Bing and other search engines compete with Google, but Google has been the dominant company for many years. When an Internet user wants to get specific information, they are usually Google. A few people may use Yahoo (now called “Oath”), Microsoft Sites (Bing) or the Ask Network, but no one ever says “I’ll be Yahoo this or I’ll be bing this”.

This is a fast Google, Bing, Yahoo comparison and review for those who want to learn more about these search giants. Bing, Google and Yahoo are by far the most common search engines on the internet and the top three world-class English-language search engines. In this review, we will compare their capabilities and the benefits of using one over the other.


You’ve almost certainly heard of “DuckDuckGo.” It’s a favourite alternative to Google’s search engine. Believing in Google’s superiority to get relevant search results, I resisted using DuckDuckGo for a long time. Yes, sometimes it is useful to have a browser that remembers your previous searches, knows where you are in space and tells you how many results there are for that search (3,700,000 results in 0.59 seconds!). But basically, you just want your question to be answered or one of the web pages to pop up in the first few results.

DuckDuckGo will not track your location or search. Not only that, the company behind DuckDuckGo says it won’t even look at your IP address. However, DuckDuckGo, like Google, shows ads but more about it later. With DuckDuckGo, you get the ability to switch search results by location, which is set to turn off by default. This makes it easy to manage your location settings.


Search engine “Ecosia”: Ecosia works just like Google does, except for every search done, Ecosia plants trees with advertising revenue. To date, over 18 million trees have been planted. You can install Ecosia as your default search engine and download a seamless tree planting search application – and it counts the number of trees planted with your search queries for a pleasant dose of eco-friendly nutrition.

Like other search engines, Ecosia earns money from ads – every time someone clicks on an ad next to a search result, Ecosia earns a few cents. Instead of using its profits to build up shareholder pockets, the Berlin startup invests 80 per cent of its profits in tree planting. On average, 45 searches are required to plant a tree.

If you’re tired of searching for Google on search engines with preloads of promoted websites, or if you want to help make the world sustainable, look to Ecosia, a search engine that planted trees around the world with advertising revenue. Since 2009, it has taken Ecosia five years to successfully plant 1 million trees through its search engine. They also provide a free extension for Google Chrome users and a safe search feature for parents.


Baidu began as a search engine and then used its massive search results and data to deploy multiple products to all information-related industries. These include Baidu Maps, Baidu Netdisk (cloud storage), Baidu Baike (online encyclopedia) and Baidu Knows (question and answer site). More than forty products or services are released under the name Baidu, covering all aspects of people’s lives. In recent years, however, new Internet companies have challenged Baidu. As the founder and CEO commented: “Each company has its DNA. Baidu is a technology company”.

Known as “Chinese Google”, Baidu is the largest search engine in China, which facilitates Internet searches in both Chinese and Japanese. Nearly one billion web pages are indexed by Baidu, along with more than 80 million images and 10 million media files. This undoubtedly makes Baidu a major player in the search engine industry.


The history of Yandex began in the early 1990s – long before the company was founded. Yandex as a company appeared in 2000, three years after the launch of the web-portal At that time, there were only 25 names on the payroll of the new company, and all data processed by Yandex could fit on one server. Now Yandex has offices and representative offices in nine countries, employing almost 10,000 people. On our domestic market, in Russia, the share of all search traffic is 56.5% (Yandex.Radar, Q4 2018). We also operate in Belarus, Kazakhstan and Turkey.

If you want to capture Russian traffic, Yandex is the best option – 65% of the total Russian search traffic. Yandex is also popular in Ukraine, Kazakhstan, Turkey and Belarus. The search engine is available in two languages, English and Cyrillic. Besides, it offers cloud storage, so that users can search for their files from the Yandex search panel.

Other types of search engines

Going beyond Google also means searching within our SEO activities in traditional search engines. Many other search engines are used by millions of users every year.


For Google, its most profitable business – Search is under attack by Amazon. Few people know that Amazon is now the second number two search engine in the U.S.: more than 55% of consumers are starting a product search on Amazon vs. Google, where the figure fell to 28% from 34% last year. Besides, Amazon has plenty of purchase data that matches the search data and can better tailor these search queries to influence the consumer’s purchase decision. So Google attempts to anchor a massive catalogue that can keep customers from searching on Google.

Search traffic is a vital tool for online retailers, but a new study explains that Amazon leads the list when it comes to product searches. BloomReach has worked hard to do a study on Amazon and found that 55 per cent of consumers search online through Amazon. In other words, Amazon is its primary search engine for online products. Compared to 28 per cent who prefer other search engines. About 90 per cent of consumers prefer to search on Amazon, even if they have seen their products elsewhere. It’s one of the main facts about Amazon that attract lips.


YouTuber, also known as a YouTube character, a YouTube celebrity, or a YouTube content creator, is one of the types of online celebrities and video artists who have gained popularity for their videos on a video-sharing site, YouTube. Networks sometimes support YouTube celebrities. Some YouTube celebrities have corporate sponsors who pay for the placement of the product in their videos or the production of online advertising. As of October 2018, PewDiePie is YouTuber’s most subscribed company, with 69 million subscribers.

Google owns YouTube. With YouTube, almost anyone can upload videos or watch them online at any time. No other service comes close to YouTube when it comes to downloading videos online. Videos promote search engine optimization, and this dramatically increases the value or usefulness of YouTube. When a customer pays Google for online advertising services, their ads appear on Google’s search engine and on websites connected to that network. Google helps businesses sell products and services through search queries performed by real users on the network. Google controls the largest share of the search market, which means a lot.


One of the best aspects of Pinterest for marketing is the group boards, to which many people attach objects related to the topic of the board. This is very convenient for Pinterest users because they can find different content from different people. For a Pinterest marketer, whiteboards provide two ways to increase market coverage and appeal. If you already have people you follow in your home business topic, you can visit their profile page to see if they have group bulletin boards. You know it’s a group forum if you click on it and see photos of several people next to the forum description.

Pinterest already provides an attractive platform for advertisers who want to promote their icons. Users are usually there on a mission: According to internal research, 93% of them use Pinterest to plan their purchases, and 87% have purchased something they found with it, according to research conducted by Milward Brown. But, importantly, Pinterest users have not yet decided which product they want to purchase. According to Pinterest, 97% of searchers do not specify a brand. Meanwhile, visual search tools make this brand discovery process even more tempting, especially when the results are tied to a user’s personal “taste chart.