For the thirty day period of November, the University of New Hampshire’s (UNH) Sexual Harassment and Rape Prevention System or else recognised as SHARPP, is web hosting a month-lengthy social media campaign titled “Know-vember.” Know-vember will have 4 topics lined, one particular for just about every 7 days of the thirty day period. The matters are rape culture, bystander intervention, consent and wholesome interactions.
This is the initial year SHARPP is hosting Know-vember and even though the thirty day period of Know-vember is purely a campaign, it purposefully coincides with many virtual situations hosted by SHARPP and other UNH departments. The content material will concentrate on violence avoidance from a different perspective each individual week and with various ways for contributors to interact. Most of the details will be offered by Instagram tales, however, use of Instagram quizzes, IGTV videos, screenshots and posts will be utilised to get the info out in multiple engaging ways. The social media campaign is in massive element because of to the coronavirus (COVID-19) in get to proceed to provide the UNH community with sources and expertise on these matters.
“Since it is a new initiative, it was produced in the context of Covid-19, which indicates the pandemic did not affect our expectations, but really shaped them,” reported Kate Gladstone, a SHARPP Prevention Specialist and creator of Know-vember. “Another piece of this is that Covid is obtaining an effect on people’s experiences of interpersonal violence in a number of strategies: increased isolation, the expectation to stay property in an natural environment that may possibly be unsafe, the necessity to be tied to the laptop and constantly “on” and obtainable just about, amplified stigma all around attending functions or gatherings that could effects people’s comfortability disclosing, etc. So, we will be integrating Covid-19 into the Know-vember content, primarily as we get closer to the time when on-campus pupils will be heading dwelling for the vacations and winter season crack.”
Gladstone commenced arranging and collaborating with co-workers in the beginning of October to create the month of Know-vember. SHARPP is acknowledged for having an exceptionally sturdy social media presence and this marketing campaign is an extension of that. Gladstone said the outline of the campaign was established in advance of the first of the thirty day period, but content material improvement is continue to in progress.
“Given the challenging character of these matters, it is vital for us to be delicate to broader contexts – what is happening in the entire world around us – as we develop and write-up written content,” Gladstone stated. “We attempt to be adaptable and make absolutely sure that any written content we publish is responsive to current occasions and how they may perhaps be impacting survivors on our campus and outside of. Meaning, we can approach as a lot as we want, but need to be completely ready and inclined to make modifications where and when it’s correct.”
To retain up with Know-vember, look at out SHARPP’s web site, or social media webpages on Instagram and Twitter @UNHSHARPP.
Photo Courtesy of UNH SHARPP