Social Media Marketing Advice for Small Business Owners: Which Sites Are Right for Your Biz

As the owner of an Seo producing organization, one particular of the products and services I&#39m questioned about by shoppers is social media advertising (SMM). Numerous customers now “get” social media – as in, they know that it desires to be portion of their on-line advertising approach, but they could not know which web pages very best fit their demands. So what ordinarily occurs is they&#39ll use a social media consultant to established up accounts on all of them. This normally isn&#39t the greatest system by the way.

Adhering to are three pieces of advice I dispense to my agency&#39s little organization clients about this form of on the web advertising.

If you&#39re a freelancer and offer social media account management products and services, have confidence in me, you&#39ll go a very long way to proving you know your stuff if you advise purchasers who may perhaps be unclear on how to thoroughly “do” this form of world-wide-web advertising .

A Dirty Small Key A lot of Don&#39t Know about Social Media Advertising

The very first piece of advice is, you don&#39t need to have to interact on each individual significant social media web site. Yep, you study that correct. A several several years ago – when there were being only a few major SM internet sites – my Seo creating organization wrote a report for an world-wide-web promoting company that talked about this in depth.

Appropriate now, when most persons communicate about SMM, they&#39re conversing about five important websites: Facebook, Twitter, LinkedIn, Pinterest and Google+. These very last two have grow to be well-liked in just the last pair of many years.

With 5 big social networks in enjoy, this type of world-wide-web promoting can seem like this sort of a time suck. But, it does not have to be. This brings me to my next piece of tips, which is … consider the time to discover out which social media networks are appropriate for your organization. How do you do this? By digging into the demographics and sociographics of every web site.

Allow&#39s use Twitter as an example subsequent are some demographics of this common social media web page.

  • More than 1 quarter of African-Americans who are on the internet (28%) use Twitter 13% use it on a regular working day, which is nearly double the over-all ordinary.
  • 26% of World-wide-web users aged 18-29 use Twitter, which is almost double the rate for people aged 30-49.
  • People of urban locations are substantially extra likely to use Twitter than their rural counterparts. [ Source: The Pew Research Center's Internet & American Life Project, Winter 2012]

If you ran a business enterprise that appealed to younger, urban youth (eg, clothing, music, footwear), then Twitter would be a superior website for you to commit some time on. But, if you bought economic solutions aimed at a center-to retirement-aged demographic, Twitter likely ought to not be your go-to social outlet of choice (LinkedIn may well be a improved in shape).

My ultimate piece of advice about this kind of online marketing and advertising is that you have to exam, tweak and evaluate to see what operates finest for your corporation. This is true of any sort of internet marketing – on-line or off.

So choose your web site based mostly on its demographics, put collectively a social media internet marketing marketing campaign and start engaging. Then gauge those people outcomes.


One particular last matter – it&#39s all right to have a existence on all of the key SM stores, but shell out the bulk of your time on those that give you quantifiable final results.

If you&#39re a freelancer who offers social media account management to customers, create up a distinctive report outlining these suggestions to clientele. It not only exhibits you know your stuff, but that you have their best on the web internet marketing pursuits at heart.