Are you looking for web design services in India from the best UI/UX design company in India? In this article, we will guide you through the UX design process.
UX is also known as user experience. The user experience is an area of tech development that helps in focusing on the quality of interactions between your customer and the product they use from you. Additionally, UX talks about the way users feel about your product. UX professionals help in building apps, websites, and other products and make them easy to use, highly efficient, and fun to navigate.
Now, let us discuss what UX is.
User Experience: What is it?
According to the Nielsen Norman Group, user experience covers all the aspects of the interactions of the end-user with the products and services of the company. User experience also includes the following elements:
- The way products function.
- The experience of buying, opening, and using the product for the very first time.
- Upgrading to new versions of the product.
- The learning process of using the product.
- Tech support and educating about the product.
A good user experience is interpreted by the elegance and ease of its use. A good UX helps in providing a seamless combination of engineering, marketing, graphic, industrial, and interface design.
Since we have discussed what user experience is, let’s talk about the UX design process.
The process of UX design
Although UX design is not bound by any rigid rules, it happens in the following five stages:
As a developer, you need to research your end-users and their mindset. You will be able to get into their brains with the help of research. For creating a great user experience, you need to spend some time understanding the needs of the end-users.
The data acquired from this research will help developers in creating “personas” or simulations of real end-users. These personas are designed for depicting the motivation, needs, goals, and expectations of the end-users. With the help of this, designers will be able to design the user experience while keeping the mindset of the customer on top of their minds.
After collecting an ample amount of data from the research process, developers can start thinking about the way they would design their products. During the design phase of the UX process, developers start thinking about the content and the “customer journey”, or the steps that the end-user will be taking to use the product properly.
Developers use information architecture – the process of structuring, labeling, and organizing content with the help of wireframing – the act to create an illustration of how a website, software, or app will look like.
With the help of these techniques, developers help in increasing self-sufficiency, improving the efficacy of the page navigation, and make the whole customer experience better.
In the prototyping phase, designers craft a prototype version of the website or product. Prototyping can include the following aspects:
- Experimentation with different designs.
- Repairing inconsistencies and bugs, or errors.
- The development of data and using it for improving upon original ideas.
- The demonstration of the products to the management.
- Checking and making sure that the products are functional and usable.
Prototyping happens before the developers start any form of coding.
After building a robust prototype, developers start testing their products. In user experience, simple tests like observing the interaction between customers and the product are conducted. Additionally, complex tests such as A/B testing different versions of the product for determining which one is more appealing to users.
Developers can start offering questionnaires and surveys or even conduct further interviews with customers for identifying spots of difficulty or confusion. Since the purpose of testing is to eliminate problems, it needs to be done as early as possible.
After launching the product officially, developers need to measure the performance of the product for as long as it is in use. As a developer, you are needed for testing the performance of the product to ensure it helps in satisfying the customer and look for any improvements to be made.
The measurement phase can include items like the tendency of customers of recommending products to their friends and family members and how they use the product.
The ultimate goal of user experience is allowing businesses to craft products that are useful and offer a sense of pleasure while using it and then purchasing the product. If done the right way, UX is one of the most useful assets that a company can provide.
Your career as a UI/UX designer can be an enriching process if you can start working with the top UI/UX design company in India that helps in providing the most comprehensive web design services in India.