The Negative SEO Effect Of A Directory Listing

Do you have a Yahoo directory listing? Do you know this could have a detrimental influence on your natural and organic SERPS Click on by means of Price? Over the past calendar year, we have been measuring and analyzing the targeted visitors of our listing with Yahoo for our web layout firm. Employing the search expression “World wide web Structure Eire” in Yahoo, RedFly Studios LTD has had a somewhat continual placement between 1 and 3 in the Yahoo! SERPS. A major 3 rating, wonderful! But all is not as superb as it appears to be…

Google implies specially in their webmaster pointers:

Post your site to appropriate directories this kind of as the Open up Directory Project and Yahoo!, as effectively as to other business-precise skilled websites.

Everything that can aid your Lookup Motor Optimisation efforts straight from the mouth of Google ought to be value the $299 listing fee appropriate? Probably for Google, but what about Yahoo? Yahoo! only permits you to post a internet site to their listing utilizing the web sites formal business identify. Yahoo also lists your web site in their usual SERPS working with this title. In this illustration, that is “RedFlyStudios”.

Now, all anchor text power aside (Yahoo works by using redirects in any case), we have produced a weird observation. When our listing was permitted in the Yahoo directory, all searches that return RedFly Studios in the results now demonstrate a title of just “RedFlyStudios”. Also, since that listing, our targeted visitors from Yahoo natural and organic research has dropped by over 40%. Why would that take place? Other web-sites returning for the search “Internet Structure Ireland” all display good descriptive titles. What would you click on first? A title describing accurately what you are searching for or a corporation title you may possibly under no circumstances have listened to of? I know what I would click and they are not even spending Yahoo!

We can only presume that if all other search engines are continually delivering equivalent or higher stages of traffic for the very same research benefits that the relative exact same ratio of queries is remaining created on Yahoo.This would show that as a final result of our non descriptive title and dishing out $299 for a listing listing, our CTR has in fact lowered.

So I question you, what is the price of ranking high in lookup final results if men and women are not in fact clicking by to your internet site? Is sacrificing visitors from a person look for engine worth a non-confirmed strengthen in other folks? You choose.