Remember when most people used to go to the mall on a day off to shop and spend leisure time with their friends and families? Surely, you do. But, this trend is fading, and how!
The customers are choosing more comfortable, time-saving, and efficient options to shop from. They are especially looking out for more reassurance from other users before making a final purchase from any brand. Hence, they are indefinitely turning towards social media to solve their purchase-related queries and even make their final purchase or social commerce.
What Do You Understand By Social Commerce?
Social Commerce is a subset of electronic or e-commerce.
It is the online fabrication of shopping and community. It is mostly a commerce-based interaction but on social media platforms like Facebook, Instagram, Pinterest, etc.
Social commerce capitalizes when a consumer’s intention to make a purchase and enthusiasm about a brand’s product is at max. It is indeed attaining a spotlight in digital marketing off-late.
Millions of people are using social media to shop worldwide. Furthermore, in today’s day and age, consumers are spoiled for options. Hence, an appropriate social commerce strategy streamlines consumer effort and maximizes comfort, leading to increased buying actions from the visitors. The social shopping experience seems to be growing further by adding it to other channels like websites, emails, etc.
What Are The Benefits Of Social Commerce & Why Should eCommerce Brands Be Using It?
A brand’s presence on social media can give new heights to its overall reach. There are billions of users to reach out to, create brand awareness, boost engagement, maximize operations and build an active connection with your audience.
Social commerce is also a social process, unlike the typical eCommerce spree. Getting discovered is made easy. And the fact that users can spontaneously buy it if they like it makes it even better an option for maximizing traffic and growth.
Actively working towards growing your social media audience and coupling it with social commerce helps you make more conversions. It encourages people to connect with the brand following two-way communication. Through sharing and reposting, brands can build audiences, increase engagement and boost website traffic via greater impressions.
It also helps SEO performance by sanctioning the website with an increased dwell time and decreased bounce rate.
Increase confidence via User-Generated Content(UGC):
User-generated content provides social proof, which is as dominant as word-of-mouth. It further helps brands with an increased audience engagement, as it is original, trustworthy, and dependable.
When you combine eCommerce with content generated by users on social media relating to your brand, you stand a better chance at interactions and conversions.
Quick, Easy & Hassle-Free:
With the plethora of content and options available on social media, it is only getting difficult to hold the audience’s attention. Hence, anything that has a longer operational time before finally making the payment might harm sales and user experience.
Therefore, having a simple, fast, short, and hassle-free buying process is quintessential. The reason being, it takes care of getting maximum conversions and minimum bounce rates as there are no complexities involved. Social commerce provides for a smooth and swift checkout to the buyers.
A relatively shorter process plays an essential role in enhancing the decreasing abandonment rate.
Maximize Your Sales Revenue With Social Commerce:
When you take social media eCommerce to your website or email, you have better conversion and revenue opportunities. And by using a social commerce platform, brands can turn their digital media content into shoppable content(which provides the consumers with direct opportunities to purchase) that they can use on their website and other digital marketing platforms.
This makes way for expanding social commerce participation opportunities to a wider audience, which leads to more; sales, customer acquisition, and retention.
Opportunities & Trends In Social Commerce
Channels like Instagram and Facebook are becoming discovery engines for brands. As the audience engages in multiple actions, starting from seeking inspiration from other users and brands to gathering opinions through interactions and all this happens while surfing through products and making final purchases.
Draw Benefits From The Upscaling E-Commerce:
There is a humongous uptick in e-commerce across markets and territories. More and more consumers are getting the hang of buying online, allowing brands to have exposure against different digital channels.
Browsing social media and e-commerce on mobile phones is the most viable option for users. A Lot of content is consumed through smartphones. Hence, a strategy that focuses on a mobile-first approach is becoming the need of the hour. In fact, websites and other digital platforms have a better chance at fetching audiences’ attention.
By implying a social commerce platform, you can design shoppable galleries of visual media feed and embed the same anywhere on your website, be it on the homepage or category and product pages, to enhance interactions, sales, and engagement.
Create A Buzz:
Encourage audience engagement by gamification. Campaigns that include contests, challenges, rewards, or just an acknowledgment helps with a wider reach by fetching more attention and an intensified action on the website.
Over To You.
Social shopping is on the rise continuously. More and more brands understand the importance of implementing this into their sales and marketing strategy. So, brands need to look out for solutions to leverage social commerce for themselves to increase engagement, gather user’s faith, get more attention, and hit the ball straight out of the park with sales.