Graphic design is the art and science of mixing text and graphics to convey effective information when designing websites, logos, graphics, brochures, newsletters, posters, signs, and other sorts of communication. Some concepts, like contrast, are both elements and principles: the previous, as a visible feature; and therefore, the latter, as a way, it is used. Designers use typesetting and pictures to satisfy the precise needs of users and specialize in the logic of displaying elements in designs to reinforce the user experience. Graphic design is about visually shaping the user experience.
Graphic design is emotional design:
Although working in the digital age means you must design with interactive software, graphic design still revolves around ancient principles. It is essential that you reach the correct resonance with the user from the user’s first sight, so the corresponding relationship between graphic design and emotional design. Therefore, as a graphic designer, you should have a firm understanding of color theory and how important it is to choose the correct color configuration. The color choice must not only reflect the organization (for example, blue is suitable for banks), but also reflect user expectations (for example, red means alert; green means notification continues).
You should focus on how the elements match the tone of your design (for example, sans serif fonts for excitement or happiness). You also need to design the overall effect and pay attention to how to shape your users’ emotions when guiding them, for example, from landing pages to calls to action. Usually, graphic designers are involved in the motion design of small screens. They will carefully monitor the aesthetics of the work and the expectations of users. They can enhance the usability of the design in a smooth and seamless experience by predicting the needs and mentality of users. Considering the user’s psychology, it is important to focus on some particularly important graphic design considerations, namely:
- Symmetry and balance (including symmetry types)
- Golden ratio (that is, the ratio is 1:1.618)
- The third rule (that is, how the user’s eyes recognize a good layout)
- Typography (covers everything from font selection to title weight)
- Audience culture (Regarding the use of colors, for example, red as an alarm, or in some Eastern cultures, a sign of good luck and reading patterns: for example, from left to right in Western culture)
Overall, your mission (in terms of graphic design, in UX and UI design) is to display information harmoniously. You should ensure that beauty and usability go hand in hand, so your design can carefully implement the ideals of the organization to your users. When you create a trustworthy visual image, you will remind users that you know what they want to do – not only because you arrange beautiful elements, that users expect to find them or help them intuition, but also because of your design The displayed values also reflect them. Your visual content will quickly determine the fate of your design, so be sure not to ignore the slightest trigger that may delay the user.
Graphic design elements:
In addition to obvious elements such as images and types, graphic design items also include; Lines, Shapes, Textures, Values, Sizes and colors.
Graphic designers for printing and sites use some or of these elements to get effective designs. The goal is usually to attract the audience’s attention and sometimes to motivate them to take specific actions.
Lines are the most basic design items. The lines can be straight, curved, thick, thin, solid, or not solid. They are used to connect two points, separate parts of the design, and focus the user’s eyes. Their qualities create emotion, movement, organization, etc. For example, jagged lines convey emotion; lines ending with arrows force the viewer’s eyes to look in a specific direction. The lines winding between multiple elements lead the viewer from one element to the next, and then through the page.
Basic geometric shapes are triangles, squares, and circles. They form a frame or border on the design or solid shape for decorative purposes.
Mixing lines and shapes-logo design:
Certain graphic techniques (rhythm and shadows) create texture that is ‘the visual “feel” of the element’. Texture can be used as a background, enhance the overall appearance, and add characters to other elements (such as types and images).
Color attracts attention, conveys emotions and mood. For example, red represents strength, anger, or passion. Blue evokes peace, professionalism, or security.
Value is a measure of darkness and light in an element or design. Value creation contrast and emphasis. For example, a light object with a dark background will attract the viewer’s eyes.
The size of an element in graphic design usually indicates its importance. The most important information is usually the largest information on the page and attracts the audience’s attention first.
Best graphic designs achieve visual balance by using symmetry, asymmetric or radial symmetry around the visual center.
In symmetrical balance, the two sides of the page layout are the same in weight, shape, lines, and other elements.
When the two sides of a website are different, but they have similar elements, an asymmetrical balance occurs.
Radial symmetry moves the elements in a circular pattern. Although it is popular in print layouts, radial symmetry is rare in websites because circular placement is difficult to achieve.
Sometimes graphic designers deliberately generate unbalanced designs, usually focusing on individual elements. Unbalanced work can also be used in design and other fields but with the use of rules.
Alignment refers to arranging design elements along the top, bottom, centre, or sides of the element. The aligned elements need not be the same type. They are usually aligned along the left edge of the layout. Photos of different sizes are displayed as one unit when aligned at the top or bottom.
Repeating the characteristics of similar elements helps design consistency. Repetition can also create rhythm in the design. A series of bullet points of interest displayed in the same colour, type and size are displayed as a complete unit.
Proximity maintains the relationship between projects. Elements do not have to be placed closely together but should be connected visually.
The juxtaposition of contrast and opposing elements occurs for example, big and small or dark and light. Contrast can highlight important elements of the design. Colour is easy to achieve contrast, but texture, type, and graphic elements can also achieve contrast.
The space is the part of the design that is left blank. Negative space is intentionally placed in the design. The margins and drains between other elements are called passive spaces. The space in the design increases the emphasis on the area because the eyes will attract the non-empty parts of the design. Effective graphic design considers both positive and negative space. Graphic design company in Dubai can help you in this regard.