Today, Content Marketing Services is the primary part of business planning and strategy. So what are the 10 topmost marketing statistics to know and always remember for 2021? Let’s find out below.
Topmost Content Marketing Statistics to Know in 2021
1. SEO Statistics
Search engine optimization (SEO) and content are two intricately woven variables and help build and enhance organic site traffic. That eventually reduces the high budgets on paid advertising. Also, SEO heavily relies on quality researched to drive leads, engagement, and conversion results. That’s, why it is vital, to upload SEO quality and enable search engines to rate it if the content and online business site, services, and products) are to be found by users.
2. Content Marketing Budgets
Content marketing budgets for businesses are detailed annual expenditure and income generation plans or statements. Depending on their size, the annual budgets for businesses are determined by several factors such as the number of employees, size of the market share, ROI, etc.
However, the budgets are even more interesting for small-sized online businesses as they do not have ongoing established budgets for marketing. But due to the COVID-19 pandemic, there is now more emphasis and need of doing business online and with that, the use of content marketing to attract customers has gained further traction. That has impacted budgets significantly by enhancing creation expenditure to propagate the business online.
3. Social Media Statistics
Social media today across platforms has a great impact and influence on several online business indicators: These include: More than 50% of the global population is on social media. Today, 90% of millennials are active regularly. More people access social media apps averagely several times daily. These statistics show the impact and power of social media today. That means opportunities for online businesses in terms of marketing to interact with their customers and prospects.
Additionally, social media platforms also enable online businesses to communicate beyond geographies, share user-generated content, such as posts, photos, and videos which boosts engagement rates exponentially.
4. Content Generated By Users
Content generated by users or user-generated content is a vital statistic and indicator in content marketing. It is not only great for content promotion but also influences and impacts the purchasing decisions of customers online or offline.
However, on the other hand, the official-generated content only affects a minute portion of customer decisions. Moreover, the figure is bound to fall further with the content created by influencers. That means the variation in perceptions of how authentic the content types are bound to shape final decisions in all cases. Consumers or prospects see user-generated content as real, truthful, and reliable.
5. B2B and B2C Statistics
B2B and B2C transactions all start online as most customers today either use social media or browse online before making any buying decisions. It is vital for B2B and B2C businesses as an analysis of SaaS businesses with the best SaaS blogs had higher organic search traffic. That means:
(a). B2B marketing statistics help make informed buying decisions.
(b). B2B marketing creates conversion-friendly online brand awareness and promotion, informs target audiences, and helps build credibility and trust in the clients.
(c). B2B marketing maps strategy and ensures cohesion with business goals & target audiences.
6. AI, AR, DL, ML Contextual Statistics
Today, AI, AR, ML, and DL have permeated marketing in all its ways. Initially, powerful inbound marketing tools were used by top global brands guided by these innovative technologies. However, mobile apps are now more popular with prospects accessing extra through smartphones and digital devices.
Content marketing and augmented reality help guide prospects to online stores, create engaging experiences on the sites, and boost e-commerce success. AR lets customers try products digitally or virtually. AR gives a contextual feel and experience to brand messages. This elevates customer experiences and ensures improved campaigns in 2021.
7. Content Marketing ROI Statistics
Return on Investment (ROI) on every parameter means the business plan and its execution are bringing in the desired results. The digital content marketing statistics show that content marketing works. Statistics prove that higher marketing ROI means business plans and targets are well projected and publicized for the customers and accept their services.
8. Chatbots and AI Aid Marketing Statistics
AI and Chatbots are impacting content creation and delivery. Content Creation and SEO are impacted by chatbots as AI takes on a central role thus changing how article is created and delivered. This concerns communication with the global audiences as they are vital to user experiences. AI continues to change, evolve and aid content developers in building higher-quality. AI software fuels the content-making process through the supply of vital data, getting research and references, and giving authority to all business write-ups. Chatbots are now smart, intelligent, and interactive by the day and can deliver data and seamlessly support marketing campaigns.
9. Analytics and Data-Driven Statistics
Content marketing has targets of delivering specific value to target audiences. Therefore the publishing approach must be strategic, analytical, and data-driven to achieve these targets. Today, most online businesses measure their progress to determine whether they are on-course or off-course. That means having to come up with approaches and strategies that entirely rely on data and analytics to measure what delivers the desired results and what doesn’t. Data and analytics are critical to quality content creation. Businesses that want to succeed have to pick up on these trends.
It is vital to know the data that is critical to the businesses bottom line. And evaluating past successful content marketing campaigns helps to learn the KPIs that brought the desired results in the marketing campaigns.
10. Content Generation Strategy
The latest report by the Content Marketing Institute’s (CMI) 2021 shows that few B2B marketers keep or maintain a coherent and detailed research report on their content strategy. Also, they neither have clear strategic objectives or vision in the pipeline nor clear stated works written down and shared amongst team members. The marketers work or operate without any content generation strategy altogether. They publish content whenever the need arises.
Today, unplanned strategy businesses publish poor-quality content. This content has no strategic objective or plan of action. So, why is the content produced low quality overall? That is because of:
(a). Lack of proper budget allocations
(b). Lack of expertise or resources to manage in-house content strategy.
(c). Outsource of as businesses have limited time.
(d). Generation of high-quality work without costs of hiring employees or teams with benefits packages like pension, allowance, or health insurance can help ease pressures of small budgets.
(e). Getting subject-matter experts severely challenges outsourcing.
However, getting talent with subject-matter expertise is a big challenge in content outsourcing. Getting the writers or content strategists with exact industry skills is not easy. Apart from budget issues, the struggle to find partners who know the audience and a lack of clear ROI is also impactful.