‘Website Design’ is the first thing you need to do to become an online brand. It’s a crucial step towards having a unique online identity. Your online presence is taken forward by digital marketing based on your Website.
Absentia of Website is equivalent to absentia online. Therefore, your first step should be getting a perfect website in place.
The web designer or brand should ask few questions to themselves before developing a website.
Can a new visitor understand the purpose of your Website in 5 seconds?
If the Website fails to convey the purpose of your Website, you fail as a business. The increase in traffic or user engagement starts with the user’s convinced of your business purpose. Therefore, the website theme should be deliberately planned and executed. Users take 5 seconds to get distracted if they don’t understand what your Website is all about. Thus, your website theme should be based on the industry or trends of the profile.
Does your website design reflect your company’s core competency or services? Can anyone understand what your company does, in 10 seconds, by visiting your Website?
If in 10 seconds people fail to understand, what your company does, they will exit. It will also harm your search result. The Website with a high bounce rate doesn’t rank high. Thus, your Website should have services specified in the menu bar, a small introduction of services or competencies on the home page, and links to inner pages. These help in SEO and make it easy for people to find out what they are looking for. So, at first look, they know who you’re and what you do.
Does your Website have a user-friendly interface and simple navigation? Can a visitor quickly locate your blog or navigate to your blog in 30 seconds?
User-friendly Website refers to features like ‘responsive website design; multiple devices supported, HTML 5 based, apt images, helpful contents, and simple navigation. If you lack these features, you’re outdated and will never be liked by modern internet users. Navigation is a crucial aspect of easy website browsing, and users don’t get confused or distract. If visitors can easily visit your blog, it’s the best part of quick popularity and high rank.
If you’re an ecommerce company, is the pricing, discount, sale, and offer layout easy to understand? Are they perfectly placed for influencing the call of action?
For an ecommerce website, the pricing table is significant. Therefore, you should plan it and execute it. You shouldn’t jump to the conclusion but opt for the error and trial method. You should also take the opinion of users through social networking sites. Call to action should be placed rightly, so people get intimidated about taking a step.
What is your bounce rate? Is it too high? Is it too high for a specific page or the entire Website, especially the home page?
If you do all the above 4 parameters right, the bounce rate will come down significantly. It doesn’t you need an expert website design company to help you.
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