Along with progressive web apps and B2B marketplaces, there will be counted in boosting the sales this year. Experts predict that digital commerce will look like business-to-consumer (B2C) commerce to enhance user experience and put emphasis on direct-to-consumer (DTC) sales.
As per Gartner, around 86% of B2B decision-makers plan on investing in digital sales channels. The marketing and partnership manager at BORN group in New York predicts, to step in 2021 customer experience should be delivered at an excellent level.
Let’s learn what experts have to say about boosting commerce sales in 2021.
6 Digital Commerce Strategies That Cannot be Missed
B2B Merging with B2C
Today everyone is comfortable buying things online, even Walmart and Amazon. Since these giants have the power to make a purchase decision at work, they prefer to get the same model. Hence, businesses need to give their enterprise-level customers more research tools for their products & services and make them discover easily.
These tools should provide detailed information about the products and services as well as recommendations, ratings, and reviews to support customer research.
Businesses must always help buyers in any way possible, including the ability to customize individual products through many self-serve tools as possible.
Fulfilling needs Keeping Saftey in Hand
The pandemic has pushed B2B marketers to shift their sales channels as well as their back-end operations to digital commerce.
The new trend of buy online and pickup in-store (BOPIS) has become common among the retailers that want to go shopping with peace of mind. Similarly, B2B marketers are offering products to their clientele with the same approach.
This health crisis has highlighted the need for B2B marketers to be flexible, especially during the shortage of products manufactured overseas.
Becoming more Data-Driven
You will never be able to deliver a better experience and results unless you see room for improvement. Reliable metrics or data can help you create a better marketing strategy for digital commerce.
With the help of custom reports and dashboards, you can analyze campaign performance and identify the potential bottleneck.
Various tools help marketers to dive deeper into traffic sources, device categories, operating systems, and goal completions.
More and More Testing
To learn about the preferences of your customer, run A/B tests. Instead of assuming how your customers will interact with your brand or what page structure and element can serve their needs best, you should conduct some usability tests and discover whether or not your digital commerce is user-friendly and trustworthy or not.
Run the A/B tests, validate what page version or page element performs better, and drive a higher conversion rate. A/B tests also tell how a slight change in the page structure can affect customer buying behavior.
Segmenting your List
A good way for engaging customers is through list segmentation. There may be different criteria that you can use to personalize your content with email and marketing automation. Segmenting email lists can deliver users with unique experiences. Here are a few of them –
Demographics (age, employment, salary, etc.)
- Interests and preferences
- Browsing History
- Purchase History
- Purchase Amount
- Inactivity Duration
Affiliate Programs Increase Awareness and Sales
Any eCommerce marketing strategy is incomplete without running a successful affiliate program. Affiliate marketing can help you reach faster and distribute a wider audience.
You can outreach influential affiliates to promote your products on a different platform.
The best part about affiliate marketing is that it is the most cost-effective digital marketing strategy and can be used for all sorts of businesses, including eCommerce. To implement affiliate marketing, you should avoid the overuse of links in email, promote high-quality products, and focus on building a meaningful relationship rather than just selling. For more details about Digital Commerce Strategies, you can read more blogs on the internet.