Tourism Australia is approaching the market for just one or a lot more media company companions to produce a array of core media services about the next five several years.
The tender is break up into two parts. The 1st is for media providers across 13 markets, excluding Australia and New Zealand. The next is for lookup motor management (SEM) and lookup motor optimisation (Seo) providers in the Chinese industry.
Intrigued organisations could lodge proposals for both or both equally elements, and Tourism Australia said it is open to a selection of possible functioning designs.
The agency associate, or partners, will be appointed for up to a five-12 months time period from September 2021, structured as a 3-calendar year preliminary agreement time period with options for two further more one-calendar year extensions.
There are at present two incumbent agency companions. Mediabrands Australia, buying and selling as UM, was appointed to provide world media expert services in September 2016, and Gridsum Technologies was appointed to provide SEM and Search engine optimization services in China in February 2018.
Tourism Australia controlling director Phillipa Harrison stated the tender for media solutions was a precedence to guarantee the organisation can continue on to attain its goal clients in a quickly modifying world-wide landscape.
“We’re aiming to choose the proper company associates, with the suitable running design, to produce these media solutions we demand at a continually higher common,” she reported.
“Tourism Australia’s media associates have been and will proceed to be a critical associate underpinning interaction courses across the earth, like the Australian domestic sector, to arrive at probable travellers.”
The closing day for tender purposes is Friday 4 December at 3pm (AEDT). These who desire to discover out additional about the opportunity to do the job with Tourism Australia can do so below.