Increasing your sales on Amazon can be a challenging task with all the competition in todays ecommerce market. Let’s see what you need to do to increase sale in 2021.
1. Prioritizing your Amazon Seller Account
Boosting sales on your Amazon Seller account can be difficult due to various reasons. If you are serious about bringing up your sales, you have to prioritize it. Having a dedicated team to optimize, audit and manage your Amazon Store on a routine schedule can raise your sales to the next level.
2. Scheduled Product Audits
With most people going to Amazon to purchase products, more and more businesses are joining the online platform. If you want your Store to increase sales and stay ahead of the competition, you need to invest time and money in your scheduled product audits.
Some factors that your product audit should emphasize the following:
- Product title
- Product description
- Product ratings
- Product reviews and ratings
- Targeted keywords
3. Knowing your Target Market
Amazon entices different kinds of customers with a wide range of needs. It’s vital that your Store analyze your target market and perform further research on their interests in and wants.
4. Know your competition
It’s essential for your business to know your competition if you want to increase sales on Amazon. Doing a competitor analysis can provide your business with vital information on your competitor’s keyword search strategy, including its marketing and advertising approach on Amazon.
Your competitor analysis should not focus on duplicating your competition’s strategies. Instead, you want it to strengthen and inform your current strategy. This way, your plan will be stronger than your competition.
5. Optimizing your Product Listings
You can improve your visibility just by optimizing your product listings with proper and exclusive keywords. This can lead your Store to more sales. Amazon’s algorithm ensures it’s providing customers with the most relevant results.
You can optimize your product listings keywords in the following parts:
- Product title
- Product description
- Product features
6. Upload high-quality product images
Besides optimizing your product listings to increase your Amazon Store’s sales, you can also improve your product images. Customers are more enticed when they see high-quality photos of your product. Following Amazon’s requirements for standard images is vital for your store’s growth.
Amazon requires the following for its product image:
- PNG, JPEG, TIFF, or GIF format
- 1000 pixels dimension or larger in height or width
- sRGB and CMYK color mode
7. Always follow Amazon’s Product Guidelines
If you’re focusing on optimizing your product listings, or product images, it’s also important to stick with Amazon’s guidelines. Failure to comply can lead Amazon to take action on your Seller Account that can lead to banning or penalizing your account, which directly decreases your sales.
8. Consider Amazon A+/Amazon Enhanced Brand Content (EBC)
Your Amazon Store can take advantage of the Amazon A+ or Amazon Enhanced Brand Content. With these tools, you can create informative and engaging product listings.
Amazon A+ and Amazon Enhanced Brand Content can make your customers confident when browsing your store. These tools upgrade your product listings with a professional touch that highlights your Amazon Store, brand, and product.
9. Proper Inventory Management
Inventory management can influence your business beyond imagination. For instance, Amazon can increase or decrease the Store’s storage limits, depending on your inventory performance.
Having excess inventory could also lead to high storage fees, and having too little could mean you can miss the opportunity on significant sales.
10. Use different platforms
Facebook and Instagram have also become perfect platforms for e-commerce to captivate your ideal target market. You can utilize the social-media’s mediums to post your various Amazon products to demographics that are most likely to make a purchase.
Many Amazon sellers are also lowering their pay-per-click (PPC) fees by investing in Facebook and Instagram ads. To top it all off, they also avoid all of the competition on Amazon.
11. Influencer Marketing Strategy
Customers are more likely to buy products from someone they idolize and trust, whether it is a product recommended by someone or a well-known brand.
Influencer marketing is an excellent way for the Store to boost sales. By having someone promote and review your product to their followers on social media, you are making a connection to potential buyers you cannot reach.