These best free keyword research tool are one of the most important, valuable and high-yield activities in search marketing. Ranking for the right keywords can make or break your website. By researching your market keyword question, you can not only learn which terms and phrases to target with SEO, but also learn more about your customers as a whole. It is not always about getting visitors to your site, but about getting the right kind of visitors. The usefulness of this intelligence cannot be overestimated; with keyword research you can predict shifts in demand, react to changing market conditions and produce the products, services and content that web seekers are actively looking for. In the history of marketing, there has never been such a low entry barrier to understanding the motivations of consumers in virtually every niche.
Everything in life is becoming increasingly complex. Once upon a time, a keyword was a keyword. Now we have a number of distinctly different types of keywords, including the keyword for the short head and the keyword for the long tail. Each has its place in search engine optimization (SEO) and each has its advantages and disadvantages. So, what type of keywords should you use, and how do you determine what you use where?
Keywords are the search terms that people type into search engines to find information and websites like yours. Years ago, websites could gain traffic by “keyword stuffing” or repeating important keywords several times on a web page. Search engines now punish for keyword stuffing and can easily detect when users leave a page quickly because it did not meet their needs.
Keyword frequency refers to the number of times the keyword appears in your content. Keyword density and frequency are used to ensure a high SEO ranking, but with recent movements against keyword stuffing it is no longer as effective. Effective SEO copywriting balances the repetition of keywords with the relevant surrounding content.
lists of the best free keyword research tool
Google keyword research tool
Never start writing an article without performing a keyword search. The best tool to use is the free Google Keyword Tool. Click on ‘Search for new keyword and ad group ideas’ and enter the most important keywords you want to focus on. You will then get a list of keyword suggestions based on what users are searching for in Google. Highlighting your website will help Google better understand your site’s data. With Data highlighter, you can highlight parts of your website using Google Webmaster tools without having to change the code. That will help you display reviews, pricing, ratings along with your rich snippet in organic results.
Ubersuggest keyword research tool
Second, go to the Ubersuggest tool. This is a free keyword research tool that gives you tons of useful keyword data. Then all you have to do is enter your target keyword and you get a list of related keywords and their total search volume. This will help you determine the overall size of the market and maybe even some ideas of products you can sell.
Use free tools to find the keywords that are already sending traffic to your website. Then run your keywords through Google’s Keyword Tool and Uber Suggest. The best keywords found through these tools will be identified by low competition and high traffic. In other words, a lot of people are looking for them, but few results are shown.
Moz free keyword research tool
Keyword Ranking – Check your ranking for the premium keywords selected for your business as a whole and the specific keywords you target with each blog topic. Free options are available such as serpfox and paid keyword tracking tools such as Moz Rank Tracker. Careful – follow only your most valuable keywords or you’ll get lost in the details.
Keywordini free keyword research tool
Keywordini is a fast & free keyword research and suggestion tool. Research keywords to target for SEO, Google PPC, and more. The free version is limited to 2,000 results, but still contains Volume & CPC data as you would see in Google’s Adwords Keyword Planner. SERPs.com subscribers have unlimited access to database results.
Google Keyword Density Tool or AdWords Keyword Planner
It is strongly recommended that you pay attention to the keyword density when optimising the content of your web page. To check your webpage for keyword density, you can use the Free Keyword Density Analyzer Tool or the Google Keyword Density Tool or AdWords Keyword Planner in your AdWords account as soon as you log in. It is easy to find Latent Semantic Indexing keywords and you can do this by going to Google and typing a keyword or phrase in the search box. You will notice that words are bold on the page, these are LSI keywords and are related to your primary keywords.
Do not confuse keyword problems with “keyword competition” in the Google Keyword Planner (see screenshot below). Keyword competition shows you how many advertisers are bidding on ads in search results for a particular keyword. Keyword difficulty shows you how difficult it is to rank for that keyword in the organic search. There are quite a few different ‘schools of thought’ in SEO, which means that some SEO professionals will disagree with some of my statements and ideas below. I don’t have a problem with that and I encourage you to carefully examine any conflicting arguments you come across.
WordZe free keyword research tool
WordZe is a free keyword research tool that helps you find the best keywords for your niche selection, SEO campaigns and more. All you need to do is enter a keyword and it will generate hundreds of keyword ideas in just a few seconds. The results come with their respective monthly search volume, CPC value, traffic value, competition level, number of results in Google, and trend graphs.
KWFinder free keyword research tool
KWFinder is an SEO application that focuses on optimizing and accessorizing your keyword research by identifying longtail keywords, organizing it with keyword lists, filtering unrated keywords and localizing keyword results. Exploring the tool can take a bit of time because of its intricacies, but knowing the ins and outs, especially when cross-pollinated with another SEO tool, can be very beneficial. KWFinder is a stand-alone tool that you can use for free with limited access, or buy one of its 3 plans for better use.
Amazon free keyword research tool
Keywords are required to find a product in Amazon’s search results at all. A product will only appear in the search results if all keywords of a customer’s search are listed. Keywords are therefore a decisive factor for visibility and also for traffic to an advertising page. Would you like to know more about the role of keywords in Amazon SEO? Then take a look at the Sellics blog here.
Keyword optimisation on Amazon consists of two steps: In the first, thorough Amazon keyword research must be carried out to find all relevant keywords. This can be done quickly and easily with an Amazon keyword tool such as Sonar. In the second step, the examined keywords must be added to the Amazon product. You can find tips on how to optimize keywords in our blog – including case studies on the effect of keyword placement on list visibility.
SEO Book free keyword research tool
Use the SEO Book Keyword search tool to search for popular and Long Tail keywords related to your industry. This tool refers to the Google Keyword Tool, Wordtracker and other popular keyword research tools. Note how our keyword tool provides daily search keys and cross-references to other useful keyword research tools.
SEMrush free keyword research tool
SEMrush is a complete end-to-end SEO platform, but for this post we will focus on using it as a keyword research tool. Search for a keyword in Keyword Analytics to get an autogenerated list of related keywords with their volume, keyword difficulty, CPC and competition. Phrase Match gives you keyword questions that contain “bodybuilding”, while Related Keywords gives you more keywords that may or may not contain the term.
LSI free keyword research tool
In addition to these LSI tools, several free keyword suggestion tools can help you with your LSI keyword selection. Since there are numerous keyword suggestions tools, this blog post covers only a few, but generally you can do this with most of the keyword suggestions tools. So, in case you already have a favorite, this section can help you use them for your LSI keyword generation.
Often LSI keywords are long tail versions of your main keyword. For example, if your main keyword is “SEO tips”, one of your LSIs is “SEO tips and tricks”. In this case it is better to use the LSI keyword in the title. This will help you rank both the keywords “SEO tips” and “SEO tips and tricks”. All images in your content must have alt tags. Write the alt tags so that they contain some of the LSI keywords. Again, that does not mean that you should write keyword-filled alt tags. Of course, the images you include in your content must be somewhat related to the LSI keywords you have.
WordStream free keyword research tool
WordStream’s keyword tool set is also hugely valuable for PPC marketing – use the Keyword Niche Finder to identify new ad groups for your Google Ads (formerly known as AdWords) campaigns, and use the free Negative Keyword Tool to find negative keywords that will reduce wasteful clicks and save you money. So, how do you proceed? On the one hand, SEO best practices recommend that you include relevant keywords in different areas of interest on your site, anywhere, from the titles and body text of your pages to your URLs and your meta tags to your image file names.
To drive search engine traffic, whether it’s organic searches or paid search ads, you need the right keywords, plus a process to expand your keyword lists over time. That’s where our free tool comes in. WordStream’s Free Keyword Tool gives you hundreds of relevant keyword results, plus additional, useful information such as competition level and estimated CPC, all for free!
Ahrefs Free Keyword Research Tool
Then use a keyword research tool like the free Google Keyword Planner or a better SEO tool like Ahrefs and enter your keywords. If your top 5 keywords have a search volume of at least 5,000, this shows that there is interest in these topics. Here is an example of my target keyword in this blog post: Then look at the difficulty score of the keyword (a number from 0 to 100 about how difficult it will be to rank for the keyword). If your keywords have a difficulty score of 0.8 or higher, the competition may be too fierce to make an impact.
Answer The public free keyword research tool
Answer the audience is a free tool to find out what people are looking for. This website helps you find keywords, brainstorm content ideas or understand your entire area of expertise. Answer the public is a good place to start and links well with something like Google Trends, which will be able to tell you how popular one term or search is compared to another.
Free SEO tools such as Answer The Public, allow the user to write about different topics for your eCommerce blog. We have used this tool in the past to create content around keywords and it was very useful. Let’s assume that you are in ‘wellness’. You can use this free SEO tool to create content around keywords like wellness, yoga, running, CrossFit, exercise, etc., and cover the whole range. In another scenario, let’s assume that you hire a freelancer to create content for you. This tool will help you download a list and send it to them.
Keywords Everywhere free keyword research tool
Keywords Everywhere is a neat little tool that simplifies the search for keywords by showing the search volume of a keyword, estimating CPC (cost-per-click) and how competitive the keyword is. When installing the free browser extension, it shows all this data for every google search you perform… how cool is that! Combine it with tools like UberSuggest to automatically find the most searched phrases for each keyword and shape your website’s content accordingly, allowing you to collect maximum eyeballs and more.
Serpstat free keyword research tool
When you type a keyword in Serpstat, you almost instantly get all suggestions and long-term keywords based on it. But that’s not all. This tool also gives you a list of words that are most likely linked to your keyword. When you have finished your search, you can extract all the data. You can search in different international Google versions.
Serpstat is a growth hacking platform for SEO, PPC and content marketing objectives. If you are looking for an affordable all-in-one tool to solve SEO tasks, analyze competitors and manage your team, Serpstat will be a good choice. Many experts are now switching to the tool because it has collected keyword and competition analysis data for all Google regions in the world. Moreover, Serpstat is known for its unique features. The most popular is a Missing Keywords feature, which identifies the keywords for which your competitors are in the top 10 of search results, and not you.