Who isn’t aware of Magento as an eCommerce platform! Almost all do, given its popularity in the market today. Statistics record an adoption rate of 12% among contemporary enterprises. This translates to over 250,000 merchants switching to Magento webshop and some of the prominent brands, such as Nike, Ford and HP occupy the space. No wonder it has won the title of a ‘leader’ for three consecutive years, starting from 2017! Elements like cutting-edge technology followed by the platform’s steady growth have contributed to its grand success.
Today, Magento has got two versions available. Let’s check them out before shedding light on their suitability as a webshop platform for your business.
1. Magento Open Source – Magento Community, now renowned as Magento Open Source is a freebie, which means almost all small and mid-sized businesses can download, customise and host it.
2. Magento Commerce – A premium version housed with additional features and functionalities like customer reward programs, 24/7 support, targeted promotions etc.
What Makes Magento Webshop a Preferred Choice among Developers & Marketers?
As previously stated, Magento is said to impact sales. Besides, it’s easy to deploy and offers an improved shopping experience for customers. So, you can imagine why is it the most sought-after platform in the market. In the enclosed write-up, we have elaborated on its positives. Keep reading to explore them.
A webshop designed and developed on Magento has a higher chance of ranking on Google. That’s because it encourages organic traffic and highly responsive to hand-held devices. Besides, a multitude of platform features like sitemap, tags, meta descriptions and positioning layer boosts your visibility across buyers.
Magento as a platform is great in terms of experimentation and drives innovation. In other words, it allows developers to try out several functionalities and create unique experiences for end-users. The flexibility doubles for those adopting Magento 2 to build their webshops.
Let’s not forget that Magento is an open-source platform, which means you can customise almost everything and that includes the very webshop design. Also, there are numerous plugins available of which payment, shipping and accounting are a few worth taking note of. Using all of them, one can build one’s site from scratch to suit unique business needs.
Every business, big or small, covets scalability and Magento supports this through efficient product migration, seamless launches etc. It doesn’t matter how many online stores you wish to open because you can have all your data stored in one place. That spot is nothing but the backend office which also allows you to manage everything to boost site performance. Also, the extension updates regularly, thereby adding more to the flexibility of the platform. No matter what stage your business is in at the moment, Magento will support you through your business journey.
Last but not least, the success of a Magento powered site relies on shipping, data applications, payment gateways, logistics, tracking, Google tools etc. The platform allows developers to easily integrate them and speed up business operations.
In the end, we can only say that Magento plays a vital role in scaling up an enterprise. And if you are worried about the intense competition in the market, it’s time to switch to this platform to enjoy the myriad features it comes along with. Customisation, flexibility, design, themes etc are a few that can spell success for you!
Get in touch with organisations like Pincreate to experience the feature-rich platform, available with third-party integrations and customisations. Its scalability, marketing-friendliness and the fact that it’s well-supported make it so much popular in the market. Care to contact? There has never been a better time to call up the specialists for a quick upgrade to the Magento platform.