When patients enter hospital premises, the first thing that revolves around their mind is the need for a good experience. Well, it isn’t about parking or about the waiting time. It is more about the way they feel as they enter the healthcare institution.
Do the patients experience peace when waiting for their turn with the physician? Are they getting the best in terms of customer experience? These are some of the best and biggest drivers that could add to the patient experience.
But why exactly is patient experience important?
In times of a pandemic, or even in a normal scenario, it is important that your patients place their faith in your services. Here are some more reasons that make the patient experience so important:
1-To prepare your patients:
When going ahead with an appointment or procedure in the medical facility, patients are rarely aware of what to expect. This could either lead to an overwhelming reaction or no reaction at all. To keep them pre-briefed, an application for healthcare ensures that all your appointments are updated with the process and come in prepared.
To avoid issues such as anger, shock, or confusion, an application can keep them informed before, throughout, and even after the procedure.
2-Updates on any changes:
Another reason for patient experience being of optimum importance is the fact that any changes, whether positive or negative, in your institution might or might not be welcome by your patients. To ensure that you are on the same page with your patients, healthcare providers can conduct a pre-implementation survey to ensure approval from the patients.
Further, you can also get input on the aspects that are on the priority list of your patients while focusing on exactly what is necessary to keep them happy and healthy.
3-Patient satisfaction drives consumer demand:
The expectations set by patients with regards to the experience front have surely changed a lot in the past few years. Sure, the clinical outcomes are important, but so is patient satisfaction in terms of experience.
Today, customers have become digital-centric as well as self-reliant in terms of technology. This means you need to update your protocols as per demand and stay in sync with your customers to ensure positive feedback in terms of patient satisfaction.
Here is how it can be improved healthcare through integrated healthcare applications :
With no healthcare application in place, the choice of communication with the patients is minimal. However, with a reliable digital health application in place, you can get in touch by phone, email, or even text to help set appointment reminders. Not just that, a good healthcare application allows you to maintain constant communication with a possibility for 24/7 interaction.
Further, an application dedicated to healthcare should be able to help you respond to messages and comments over social media channels by the patients.
Sanitization and cleanliness are of the highest priority when it comes to healthcare facilities. This is especially true during the pandemic scenario. With a healthcare application, hospital owners can keep track of the sanitization and supervision duties to ensure that everything is being done on time.
Further, it would allow the supervisors to know about their duty hours and update the same accordingly. A bad parking lot or dusty countertop might not be risky for your patients but surely sets a precedent for the general quality and cleanliness standard.
3-Quality Standard Communication:
When under-diagnosis or before being operated on, the patients need to be aware of everything they might experience, including the positives and negatives associated with the treatment protocol. Even if you do not have the exact amount of time to explain things in detail, an application in place will help you send in the information with ease while helping you as well as your patients.
Given the current competition, addressing the patient experience has become a vital part of any healthcare facility. Modernization has made patients expect technologically-advanced and personalized healthcare. This has left the hospitals with no choice other than to accept measures that would help match patient expectations. When a healthcare provider manages to strike a balance between machine and human usage, he/she reaches the peak. The key is to never ignore patient feedback & deliver prompt, reliable, and accurate care. The need of the hour calls for advancements in technological aspects and the implementation of efficient systems to get patient satisfaction.