Magento is the most favoured eCommerce development platform with almost 30 percent of the eCommerce sites built on this platform. It is easy to manage and is specially designed for e-store development. Actually, the popularity of a platform or framework depends on several factors, some favouring developers, some to the business merchants while some to the customers. But Magento, especially the most recent version of it, version 2, has got everything for everyone.
Want to know more about what’s special in Magento 2 and why it’s worth choosing a Magento development company for eCommerce development? Scroll below.
Customer-centric benefits offered by Magento 2:
Personalised content – Online stores can now showcase products and services, promotions, and pricing based on customer preferences, behaviours, and past purchase history with Magento 2 development.
Layered search and navigation – Customers can easily search and find their desired products and services through better and more precise navigation and filtering options in a Magento 2 store.
A streamlined checkout system – Magento 2 e-stores eliminate the hassles of completing that long and frustrating checkout process. This new version ensures to curtail the cart abandonment rate, increasing sales at the same time. This benefit of a streamlined checkout system lets the customers spend more time on exploring and buying products and much less time on making the payments.
Now comes the business-centric benefits of Magento 2:
An easy-to-use admin interface – The admin panel of Magento 2 has many powerful tools that make it easy for the end-users to automate, manage, sales content, customer shipping, orders, and more. The Google reporting and feedback tools in Magento 2 also come with better customer management.
Easy product optimisation – One of the Magento 2 features like the drag-and-drop function helps with product optimisation. Without seeking help from an SEO service provider, the business merchants can manage the site URLs, page titles, ALT tags, meta tags, headings, and the other site elements to make the required products visible on the site and the social media platforms.
Analytics and reporting – With the in-built support for Google Tag Manager and Google Analytics, businesses can easily keep a tab to track and record the performance of the eCommerce sites. The end-users or the business merchants can also identify and then fix all impediments related to the website traffic, internet visibility, and user-engagement with Magento 2 now.
Magento 2 supports multiple languages and currencies – Yes, its true and this makes it easy for businesses to reach out to the global audience in their languages and with their used currencies. Extending market territories with no barriers like currency or language have gone pretty simple with this new and advanced Magento version.
Cross-platform reach – Businesses can now reach out to the customers across multiple devices and can offer all of them the same uniform experience with Magento 2, helping the customers review products and services, add them to the cart and then make their payments using a different device.
And lastly, let’s take a look at the benefits of Magento for the developers:
Magento 2 is open-source: – Magento 2 lets developers leverage benefits like in-built Magento modules, widgets, templates, and add-ons apart from expert consulting services provided by the massive Magento community. It is open-source in nature and comes with a pool of ready-made and free features to ensure effortless eCommerce development.
Easy to integrate: – Building a centralised repository of customer data and the other business details becomes easier with this new version of the platform. Magento 2 facilitates easy and quick integration, which again makes it a favoured choice for eCommerce developers.
So, these were the benefits and the key reasons why not only developers love to work with Magento 2, but the business owners also find it an easy-to-manage option. Magento 2 stores are also more customer-friendly, offering an amazing experience to the online shoppers out there.